She brings 20 years of experience to the role and most recently served at Sapient
Razorfish.
With more than 20 years of experience in health marketing Poshenrieder has worked for companies including Janssen (J&J) as its digital marketing manager and at
Razorfish Health as digital strategy director.
French advertising and public relations group Publicis has merged US digital platforms Massachusetts-based brand advertising company SapientNitro with Washington-based marketing services provider
Razorfish to form SapientRazorfish, the company said
Razorfish, the digital agency for Madura Fashion & Lifestyle brands, has a command centre comprising eight people that listens to conversations related to the company's brands as well as the fashion category in general.
Razorfish has released a new way for clients to identify, implement and optimize meaningful interactions with an engagement-based loyalty program, the company said.
Made by
Razorfish and directed by Stink's Stephan Waver, the video is a unique way of introducing a new technology.
Current building tenants include
Razorfish, Advance Finance Group, Fifth & Pacific and Mizuho Capital Markets.
Cannes Lions to live stream sessions from TBWA Worldwide, WPP, Heineken, Unilever,
Razorfish & Contagious, PHD and MediaCom
CEO Jason Jeffries was a lead developer at
Razorfish before opening Blenderbox in 2000, while Sarah McLoughlin, its creative director, is a former art director at Firstborn.
Laidler took his fish on cocktails of rag, lug and
razorfish.
Publicis.Sapient will housethe three divisions of Sapient - SapientNitro, Sapi- ent Global Markets and Sapient Government Ser- vices - besides Publicis Groupe's digital brands Digi- tasLBi,
Razorfish Global and Rosetta.