fishful

The Goldfish brand has partnered with Karen Reivich Ph.D., an expert in the field of positive psychology in children and adolescents and a mother of four, on its Fishful Thinking program to help inform parents and teachers about the importance of optimism in childhood development and to offer tools to help them easily incorporate optimism into children's daily lives in a fun way.

As part of the Fishful Thingking program, Goldfish has created a website (www.fishfulthinking.com) to connect parents and teachers with information about optimism and children.

In developing the Fishful Thinking program, the Pepperidge Farm Goldfish brand conducted research on optimism, including a survey by the Gallup Organization.