Fox Kids UK to change its name to Jetix
Fox Kids UK is to change its name to Jetix, starting the transition from April 3 by broadcasting a Jetix-branded block operating every day during prime-time from 3pm to 7pm.
Why It Works: A trip to Flat Iron reveals how it sells so much steak
Richard ShottonFrom cute cleavers to free popcorn, there are plenty of behavioural science techniques on display if you enjoy a meal out at Flat Iron.
‘Significant appetite’: Creativity and measurement’s role in the next stage of commerce media
Grace GollaschAs commerce media grows beyond retail, brands want media networks to deliver stronger creative and clearer measurement to prove long-term effectiveness and full-funnel solutions.
American Eagle credits controversial Sydney Sweeney ad for driving ‘unprecedented’ customer acquisition
Amrit VirdiAmerican Eagle has said this is the moment for it to “take big swings” and convert the buzz into repeat customers.
Curiosity, commercial acumen and saying no: The underrated skills of an effective marketer
Grace GollaschMarketers discuss the most valuable skills needed to be an effective marketer in the latest episode of Marketing Week’s webinar series, The Lowdown.