Ibotta Performance Network

Grocery budgets are tighter. Shopper loyalty isn't. Ibotta research found that 76% of shoppers stick with a brand once they find one they like. The catch: first-time purchases make up just 26% of the cart today. That's the growth opportunity for CPG brands right now. Amir ElTabib, Chief Business Development Officer at Ibotta, breaks down what the value economy means for CPG marketers, and why performance partners who can prove results (not just impressions) are becoming essential to the marketing plan. As the exclusive provider of manufacturer offers on Walmart properties, the Ibotta Performance Network (IPN) pairs pay-per-sale efficiency with closed-loop measurement, so marketers see exactly what changed and why. Read the full article here: https://lnkd.in/ei8fsJse

Growth doesn't come from one type of buyer. New research from Circana reveals how promotions create value across multiple buyer segments — from acquiring new-to-category buyers to winning competitive share and reinforcing value among existing customers. The takeaway? Promotions can contribute more to a brand's strategy than they're often given credit for. Swipe through to explore the findings: https://lnkd.in/e7Qdijtr

“Do we have data that is actually real? Did we actually move units? We are working partner by partner to build the best, most rigorous way to measure effectiveness.” At Beet.TV’s Leadership Sessions, Ibotta’s Chris Riedy sat down with Bimbo Bakeries USA's Catherine Pinkham Berger, and DoorDash’s Katie Daleo to highlight the importance of closed-loop measurement and independent validation. A new Circana study shows that when Ibotta promotions were measured with the same standards as media, they performed as effectively as — or better than — digital media, exceeding total store benchmarks by up to 8x on key CPG growth metrics. Read the full Circana research 👉 https://lnkd.in/dvSY-djm #CannesLions #RetailMedia #CPG #Measurement #MarketingEffectiveness #PerformanceMarketing

What makes a commerce partnership powerful? At Cannes Lions International Festival of Creativity alongside Meghan Archer of Kenvue and Jess Shuraleff of Uber, David Parisi unpacked how last-mile commerce partnerships built on scale, precision, and proof are rewriting what commerce media looks like in 2026. Three things that stuck: ▪️ Collapse the funnel. Layering digital incentives onto high-intent media placements turns discovery directly into conversion — no more silos between media and promotions. ▪️ Reach + Reward at scale: 90% of Americans have access to Uber Eats, and are now reachable with an Ibotta offer. ▪️ Proof of purchase. SKU-level, test-and-control measurement that maps an impression to a purchase at the register. #CannesLions #RetailMedia #CPG #Measurement #MarketingEffectiveness #PerformanceMarketing

Turns out, most shopping decisions aren't made at the shelf. They're made in the moments brands choose to show up — or don't. This week at Cannes Lions, the Ibotta Performance Network is at Le Marché with DoorDash Ads (65 Bd De La Croisette). Step inside a marketplace-inspired experience and see how DoorDash Ads brings everyday demand to life — backed by data from the 2026 State of Consumer Spend. 26% of the average cart is open to new choices. 68% of shoppers purchase products they discover through promotions. 76% stick with brands once they find one they like. The numbers speak for themselves. Come see what they mean for your brand at Le Marché. You can drop in anytime after 3 p.m, Monday–Thursday. #CannesLions2026 #IbottaPerformanceNetwork #DoorDashAds #RetailMedia

What if one of the most effective growth levers in CPG has been systematically undervalued? Our team is taking this conversation to Cannes! They’ll be on the ground at the Hotel Barrière Le Majestic Cannes sharing new Circana research on promotional effectiveness, measurement, and what marketers can learn when promotions are evaluated using the same standards as media. A few findings we're looking forward to discussing: 📈 +16.5% average incremental sales lift 📈 +17% average increase in new household penetration 📈 7–8x above Circana total store benchmarks If you're attending Cannes and interested in measurement, incrementality, retail media, or consumer behavior, we'd love to connect. See you there. #CannesLions #RetailMedia #CPG #Measurement #MarketingEffectiveness #PerformanceMarketing https://lnkd.in/e_-_63P9

DoorDash reaches 9 out of 10 U.S. consumers. The Ibotta Performance Network makes sure your brand is there when they're ready to buy. Through our multi-year partnership, the IPN powers DoorDash's clippable, manufacturer-funded offers, connecting brands to 42 million monthly active users across 115,000+ non-restaurant stores at the exact moment purchase decisions are made. This week at Cannes Lions, that partnership is on display. DoorDash Ads is featuring IPN data from our 2026 State of Spend report inside Le Marché — a marketplace-inspired activation at 65 Bd De La Croisette. Daily product drops every afternoon at 3 p.m. Monday through Thursday. #IbottaPerformanceNetwork #DoorDashAds #CannesLions2026 #RetailMedia #PerformanceMarketing

Proving promotions drive sales is easy. Proving they create demand that wouldn't have existed otherwise is harder. In a Circana-validated study, households exposed to an Ibotta campaign spent an average of 15% more on Chomps than comparable households who weren't. That result outperformed Circana's incremental sales benchmark for the snack category by more than 4.5x. Read how Chomps did it → https://lnkd.in/d4uVzhhE

Cannes Lions International Festival of Creativity is a celebration of what's possible. Ibotta is here to talk about what's provable. Tuesday, our SVP, Client Partnerships, David Parisi joins Uber and Kenvue at ADWEEK House to unpack what verified incremental sales looks like when you're connected to 100M+ on-demand shoppers across Instacart, DoorDash, and Uber Eats at the exact moment of purchase. Wednesday, our CRO, Chris Riedy joins Bimbo Bakeries USA and DoorDash on the Beet.TV stage to discuss why the most progressive brands are already collapsing the divide between trade spend and performance media — and what that looks like in practice. You'll find us off the stage too. See Ibotta's data come to life on the screens inside the DoorDash Everyday Market, and catch a ride down the Croisette in a Fiat Topolino from our Performance Fleet. This is what showing up with receipts looks like. Find us at the Hôtel Barrière Le Majestic Cannes all week, and learn more here: https://lnkd.in/dwdt7ufB

Six Fiat Topolinos. One network. Moving people where they need to go. The Ibotta Performance Fleet will be operating along the Croisette June 22–25, each car wrapped in Ibotta Performance Network branding. The designs are a nod to what the IPN does every day: connecting brands to buyers across hundreds of touchpoints, all the way to the point of sale. If you're at Cannes Lions International Festival of Creativity this year, keep an eye out. Or better yet, get in touch. https://lnkd.in/dwASDkUk Swipe to meet the fleet. 👇