Zola

Taylor Swift and Travis Kelce got married this weekend. You've probably seen a headline or two...or maybe, two thousand. And no shock to the wedding industry: the ripple effects are expected to show up in real weddings. The New York Times asked us what that will look like, and we shared what we're expecting to see across weddings: unexpected venues, wedding parties that skip the traditional lineup, a bigger role for giving back, AND MORE. Read what we shared with them, and what it could mean for your next wedding — as a guest or as the one walking down the aisle. https://lnkd.in/g_Jm6d67

In partnership with Poshmark, we’re excited to share our 2026 Wedding Style Report, highlighting an underlying trend amongst modern couples: the desire for a wedding that’s ”one-of-one.” With more inspiration than ever, from Pinterest to TikTok, couples are noticing that the more they scroll, the more familiar everything starts to feel. That’s why 78% of today’s couples are embracing vintage and pre-loved finds to move beyond algorithm-driven inspiration toward a highly personal celebration rooted in texture, history, and authentic individuality. This comes as Gen Z becomes the biggest cohort of couples headed to the altar this year. Dive into the report and see how pre-loved finds are shaping wedding style today: https://lnkd.in/epziR8GZ

Our 2026 First Look Report is here. We analyzed data from 11,500+ couples — the largest survey of currently engaged couples ever published — to see how they’re actually navigating the wedding journey today. The big takeaway? Gen Z has officially moved from a "trend to watch" to the primary driver of the wedding industry, making up the majority (51%) of engaged couples for the first time. This cohort is reshaping the planning process by bringing a distinct mix of nostalgia and newness — choosing to selectively revive tradition, while using TikTok and AI to reinvent discovery and logistics. The 2026 findings are in, here's a sneak peek. You can get the full picture here: https://lnkd.in/gT6yVDCh

Everyone loves a celebrity engagement. We love yours. Our mission is to celebrate the humans at the heart of every wedding — so, this engagement season, we’ve doubled down on real, human storytelling. Whether an engagement trends or not, we believe every 'I do' is newsworthy. Meet: our Taylor and Travis (yes, those are their real names). They’re a real Zola couple from Wisconsin, getting married next spring. Between their shared love for ice fishing, local bourbon, and giant dogs, they’ve built a foundation that is — to us — completely iconic. They remind us that every love story is a headline, and every engagement deserves the red carpet treatment. A huge thank you to Lindsey McMahon, Niki Dankner, and their entire production team for their partnership in bringing this 360-campaign to life.

Check on your social media managers today, they're going THROUGH it. #TaylorSwift #Tayvis #TS12 #weddings