The Office of Experience

What's up, LinkedIn! OX's creative team is on the hunt for full-time senior-level freelancers for a couple of exciting projects. We're looking for creatives who don't just execute—but elevate. If you're passionate about brand storytelling and thrive in fast-paced, strategic environments, we want to hear from you! The opportunity is a 2-3 month engagement starting September 8th, 2025. ✨ We're looking for: 2x Senior Writers - Masterful storytellers and strategists who can craft compelling narratives across digital and traditional channels 1x Senior Art Director - Visionary leader with 7+ years of experience directing creative campaigns and guiding visual strategy 1x Senior Brand Designer - Brand identity expert skilled in design systems, typography, and creating cohesive brand experiences Local to Chicago or US remote. Message me directly - Include a portfolio!

AI Shopping is Here: What B2B Leaders Should Know The way people shop online is changing. Earlier this year, OpenAI rolled out new shopping features in ChatGPT, giving users the ability to research and compare products—complete with direct purchase links—without ever leaving the chat. With over 1 billion searches happening in ChatGPT each week, this marks a major shift in how buyers discover and evaluate solutions. What's New: Users can now ask ChatGPT highly specific, purchase-intent questions and receive tailored product recommendations, complete with images, reviews, pricing, and direct purchase links. And this is just the beginning—OpenAI has confirmed plans to implement in-app checkout and take transaction commissions, signaling its intent to turn ChatGPT into one of the world’s most powerful commerce platforms. Why This Matters: While the immediate impact will be felt most by B2C brands in categories like fashion, electronics, and home goods, the ripple effects are coming for B2B. Buyer research habits are shifting and more prospects are starting their journey in AI-driven tools like ChatGPT. What To Do Now: ✔️ Make your content more AI-friendly. Reframe content into conversational Q&A formats, apply structured data, and ensure crawlers like OAI-SearchBot can access your site. ✔️ Answer buyer-intent questions. Build guides, comparisons, and case studies that align with the real prompts your prospects are asking. ✔️ Strengthen authority signals. Use reviews, case studies, analyst reports, and consistent brand presence to boost credibility in AI results. ✔️ Test like your buyers do. Run prompts in ChatGPT for your category, see what shows up, and fill in the gaps to increase your visibility. ChatGPT is now the 5th most visited website in the world. B2C brands may feel the impact first, but B2B companies that act early will be better positioned as buyer behavior catches up. If you'd like to discuss how to make your brand more discoverable in the AI-driven buyer journey, let's talk. #AI #ChatGPT #ShoppingGPT #B2BSales #BuyerJourney #CustomerExperience

Most AI vendors promise "revolutionary transformation," yet only 13% of distributors see AI as vital to their success. At the recent Applied AI for Distributors Conference in Chicago, 600+ distribution leaders shared what's actually working vs. what's just hype. Three key insights emerged: ▪️ Data infrastructure comes first ▪️ Start with back-office, not customer-facing AI ▪️ Practical beats perfect—solve specific friction points vs. trying to revolutionize everything The companies seeing real AI ROI are the ones focused on making AI work within their existing operations. Read the full breakdown of what's actually working in AI implementation. #AI #Distribution #DigitalTransformation #AppliedAIForDistributors

Thank you to OX (The Office of Experience), a Gold Sponsor of Grow! 2025, Znode’s annual B2B ecommerce customer event. A Znode Solution Partner, OX delivers experience-led commerce strategies for B2B manufacturers and distributors. Grow! 2025 takes place September 22–24 in Milwaukee, connecting leaders in manufacturing and distribution to advance B2B ecommerce. Details: https://grow.znode.com #Grow2025 #GrowSponsor #Znode #ZnodePartner #SolutionPartner #ZnodeCustomerEvent #EcommercePartnerships

The strongest client relationships go beyond deliverables—they're built on trust, communication, and shared commitment to results. Here's how one client described working with us on our latest NPS survey: #DigitalAgency #ClientTestimonial

We're Hiring: Quality Assurance Analyst at The Office of Experience Join our dynamic Chicago-based digital agency as a QA Analyst! You'll ensure our ecommerce websites, mobile apps, and enterprise platforms meet the highest standards of functionality and performance, working closely with designers, developers, and project managers before projects reach end-users. What we need: 1-3+ years of QA experience with JIRA/Azure DevOps, expertise in test automation, API testing, and strong analytical skills. You'll develop test plans, track defects, ensure cross-browser compatibility, and participate in Agile workflows while managing multiple projects in our fast-paced environment. Ready to transform digital experiences with us? Apply now: https://lnkd.in/gnKwNU3B #NowHiring #QualityAssurance #QA #DigitalAgency

OX Client Spotlight: ConnectWise We're excited to continue our Client Spotlight series with a company that's transforming the way IT service providers work. Over the last year, we've had the privilege of partnering with the ConnectWise team on a full website replatform and redesign. They came to us looking to solve a key set of challenges: ▪️ Refreshing how the brand shows up digitally ▪️ Increasing conversions ▪️ Upgrading to Optimizely CMS 12 to enable long-term scalability across their broader web ecosystem Together, OX and ConnectWise built a modern digital experience that brings their mission to life with intuitive navigation, elevated UX, and functionality as seamless as the solutions they provide. "When we approached OX to redesign our site with a focus on lead generation, I told them we needed more than a vendor — we needed a strategic partner who'd take the time to understand our business. They took that to heart. Over the past nine months, they've dug into our data, joined us at industry conferences to meet our customers, and delivered on our first design system — giving us the flexibility to adapt and scale quickly." - The ConnectWise Team If you want to learn more about ConnectWise's transformation — or if you're ready to create digital experiences that drive real business impact — let's talk.

The lines between B2B and B2C buying journeys are disappearing fast. Your business buyers want the same seamless, self-service experiences they get everywhere else. Most B2B buyers now prefer websites over sales calls. They research on mobile, compare on desktop, and expect answers 24/7. Swipe through to see what's driving this shift and what non-negotiable expectations your buyers have (and how to deliver on them). #B2BSales #CustomerExperience #B2BMarketing #BuyerJourney

Wondering why your MQLs aren't converting? It might be a timing problem, not a quality problem. The new 6sense B2B Buyer Experience Report surveyed 2,500+ buyers and revealed what's really happening in B2B buying cycles: ▪️ Average cycle: 11.5 months ▪️ First vendor contact: Month 8 ▪️ Favorite vendor chosen: Before month 8 ▪️ Typical BDR follow-up: 4-6 weeks The problem is we're running cadences in months 1-5 of an 11-month journey, then marking leads as "dead" when buyers simply aren't ready to engage yet. Instead of better lead scoring, focus on buying group signals to identify WHERE prospects are in their journey. Look for patterns like: ✔️ Multiple stakeholders researching ✔️ Content consumption intensity ✔️ Anonymous website traffic spikes The goal is understanding lead timing (not more leads) so you can nurture appropriately and engage when buyers are actually ready. What signals are you tracking to identify buying group readiness? #B2B #LeadGeneration #LeadGen #BuyerJourney

We're Hiring: Contract SEO Specialist The Office of Experience is seeking an experienced SEO Strategist for an exciting contract opportunity beginning late August. This is a two-week initial project with strong potential for ongoing work in the coming months. Chicago-based candidates are preferred. #nowhiring #SEOjobs #SEO #ContractWork