What if the goal isn't teaching marketers to use AI, but teaching AI to speak marketing? This week, Lauren Goerz its down with Eugenia Zeibig (EZ), Marketing Analytics, Strategy & Innovation Lead at Pfizer, on what it takes to bring AI into pharma marketing — and why compressing weeks of tab-switching into natural-language dialogue is the bar the industry is moving toward. Inside the episode: → Why quality over quantity is how AI earns trust with marketers → The "push and pull" design — from reports to responses → Why an AI rollout in pharma is really a marketing transformation in disguise A practical look at going narrow before going wide in regulated industries. Listen now 👇 📺 YouTube: https://lnkd.in/gsTnmEu2 🎧 Spotify: https://lnkd.in/gCfxvfar Views shared are Eugenia Zeibig's own. #EnterpriseAI #AIAgents #MarketingInnovation #AITransformation #ConversationalAI #DigitalTransformation #CustomerExperience
About us
Rasa is an enterprise platform for building and operating AI agents across chat and voice channels. Organizations use Rasa to orchestrate complex, multi-step conversations, integrate AI agents with core business systems, and run them reliably in production environments. Rasa supports long-running interactions that span channels and systems. The platform enables consistent agent behavior as conversations evolve, including escalation, recovery, and coordination across workflows. This allows enterprises to deploy AI agents that align with operational requirements rather than isolated use cases. Designed for large-scale deployments, Rasa supports secure operation across cloud and on-prem environments and integrates with existing data, APIs, and tooling. Enterprises adopt Rasa when they need control, scalability, and governance for AI agents supporting critical customer and employee interactions. Rasa was founded in 2016 and is privately held. The company is backed by Accel, Andreessen Horowitz, Basis Set Ventures, PayPal Ventures, and StepStone Group.
- Website
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https://rasa.com
External link for Rasa
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- natural language processing, dialogue management, NLP, NLU, AI, conversational AI, machine learning, bots, chatbots, assistants, deep learning, Conversational AI, Conversational AI Platform, AI Assistants, Virtual Agents, CX, Orchestration, AI Agent, and Agentic AI
Locations
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Primary
Get directions
521 7th St
San Francisco, California 94103, US
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Get directions
Schönhauser Allee 175
Berlin, Berlin 10119, DE
Employees at Rasa
Updates
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Rasa on the Road: Stop #8 — Las Vegas 🎰 CCW is a big one—and we'll be there. Customer Contact Week brings together thousands of CX, contact center, and customer service leaders, June 22-25. It's the event where the industry benchmarks itself, and we're ready to talk about AI agents that handle real customer complexity. We're booking meetings now. Let's connect before the crowd hits. ➡️ https://lnkd.in/eVtAWTWf #RasaOnTheRoad #CCW2026 #CustomerContactWeek
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JetBrains tools are used by over 12 million developers across 92 of the Fortune Global Top 100. Their support team was answering every ticket by hand. See how they scaled with Rasa without giving up the quality service their customers expect: 👉 https://lnkd.in/giJnysmK #AI #ConversationalAI #CustomerSupport #CustomerExperience #EnterpriseAI #AIAgents #DeveloperTools
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Rasa reposted this
If you're building voice AI agents and are in the DFW area on May 27, come join Rasa and me at Plano Prompt Engineers. We’ll do a deep dive into the wrong ways people are building voice agents today AND what to do instead if you want systems that actually work. I am super excited to bring together the AI community in DFW. Big thanks to Derrick for making this happen. RSVP below!
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Rasa reposted this
If you're in NYC on Thursday and building AI agents, voice AI, or conversational systems, come join us for a builder-focused social mixer. Right after Voice AI Space NYC, Rasa and Arklex AI are bringing together founders, engineers, researchers, and AI practitioners working on the next generation of AI agents. We'll be talking about: * Voice AI and realtime agents * Multi-turn evaluation and testing * Production deployment challenges and much more! 🗓 Thursday, May 14 🕕 6:00 PM 📍 Manhattan (venue shared after registration) If you're attending Voice AI Space with T-Bot 👾 . and Cedric or simply working in the agentic AI space, Yi and I would love to meet you. RSVP now, link in the comments.
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Most enterprises have proven that AI can work. Far fewer have figured out how to scale it without losing control. Our CRO, Vikas Bhambri, is leading a roundtable at The Millennium Alliance on May 20th. On the agenda: ▸ Build vs. Buy vs. Hybrid trade-offs at scale ▸ Moving from one agent to a coordinated enterprise architecture ▸ Observability and auditability as a C-level imperative ▸ Designing for model flexibility — not LLM lock-in A peer discussion for leaders thinking beyond pilots. Come find Vikas Bhambri and James Mackay at the event! #EnterpriseAI #AgenticAI #MillenniumAlliance #Rasa
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Rasa reposted this
Why does your AI agent demo beautifully and break later? It's the harness, not the model. Starting Friday, free weekly office hours with the Nebius Academy and Rasa builders on exactly this. Share your questions, and I will answer live on Zoom for 60 minutes. RSVP: Link below Fridays, 11 AM EDT
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Rasa reposted this
The AI Agent Conference 2026 in NYC was a hit! Thanks to Simon Chan and the other organizers for putting on an amazing event for folks from across the globe to collaborate and learn from one another. Great to listen and learn from operators and leaders from OpenAI Bloomberg T-Mobile and countless others. Top 3 takeaways: 1. Agentic ROI Requires Realism not false promises! 2. Engineering Autonomous Agents is here! 3. Security & Reliability Concerns are real! It was also great to continue and expand our AI dinner series. This one was oversubscribed so the next one is underway! Charlotte & Dallas are already in the works!
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Rasa reposted this
Voice agents in 2026 are definitely impressive 🔊 They make for great demos, but then have issues when in production The failure modes aren't what you'd expect. It's rarely the model. It's the orchestration layer On Tuesday May 26th, we're meeting at Drive Capital to talk about voice agents Rod Rivera from Rasa is walking through four specific production failures, live with running code, and releasing an open-source repo so you can reproduce and debug them in your own stack If you're building voice agents or thinking about it, join us! https://lnkd.in/g3nhEv7i
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67% of enterprises are scaling their conversational AI. Their average confidence in AI? 4.37 out of 7. That gap — between how fast enterprises are moving and how sure they are about what they're building — is the defining tension in conversational AI right now. We surveyed 30 enterprise leaders across finance, healthcare, retail, government, and telecom to understand what's working, what isn't, and what they're still looking for. A few of the findings that stood out: → 60% rank "black box" issues or compliance as their #1 challenge — ahead of integration and deployment → 93% say AI transparency is "very important" or "critical" → 63% prefer hybrid architectures over fully agentic systems (just 13%) → Achieving performance metrics is cited as the hardest phase — nearly 3x harder than deployment See why control has overtaken capability as the top concern in enterprise AI. Full report in comments 👇
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