PredictHQ

The big events are obvious. Everyone sees them coming. The real opportunity is in the ones most teams miss — youth sports tournaments, hobby shows, conferences. Micro-events that move demand before anyone's paying attention. Tomorrow at 2:30 PM, our CEO Campbell Brown joins Brandon Ehrhardt, VP of Marketing at Expedia Group to talk about exactly that — how real-world context influences demand spikes. See you there!

Most forecasting models can't explain where demand is coming from. For a retail group, that gap was costing them. 60% of demand variability unexplained. Millions of SKUs. Thousands of stores. After integrating PredictHQ: $30M+ in ROI. The secret sauce? Our platform’s ability to operate continuously, transparently, and at enterprise scale. The full story is worth a read. 👇 https://lnkd.in/gbarxY7b

Our billboards are now live in the real world across the Bay Area. Spot one, send it through. The message behind them is simple. As AI scales, so does the need for trusted, explainable, and accurate context. Models are getting more powerful, but without real-world context they still miss what is actually driving demand, operations, and decisions. That gap is where decisions get expensive. A store within 0.2 miles of a conference and a sports game does not just need an early signal that demand will surge. It needs to know why, by how much, what action to take, and when it will happen again. PredictHQ was built for that moment, delivering real-world context at inference time inside the workflows where it matters most. #FuelSmarterAI

We’re seeing a pattern across enterprise AI right now, and a mindset that needs to change. Most systems are being priced like every token is the same: cost per token, cost per request, cost per million tokens. It’s simple, scalable, and easy to benchmark. But it ignores where the real value actually sits. Right now, a token that answers “I’m in San Francisco tonight, where should I go for pizza?” is effectively treated the same as one that influences pricing, staffing, or inventory decisions across thousands of stores. Those two things are not comparable. One is convenience. The other drives measurable, commercial business outcomes. As Dario Amodei pointed out recently, some outputs are worth cents, while others can be worth millions. The difference isn’t the model. It’s what the output actually changes. In practice, enterprises don’t care about tokens. They care about outcomes. Did it improve the decision? Did it reduce uncertainty? Did it drive measurable ROI? As models improve, generation gets cheaper and more abundant. That only makes the real bottleneck more obvious. The cost and compute increasingly sit at inference, so the value question becomes sharper: not what did the model produce, but what did it improve at decision time. Wrote a bit more on this here: https://lnkd.in/g-jZac_z

Visibility is the difference between a record-breaking year and an operational disaster, and that is definitely the case for School Holidays! Spring and Summer breaks in 2026 span 150 fragmented days across 11,000+ school districts. For transportation and mobility leaders, that's not a calendar problem — it's a revenue problem. From the rolling waves of Spring Break from March - April to the Summer Break Marathon - see how PredictHQ is helping businesses turn real-world context into their competitive edge. Our School Holiday Playbook is linked in the comments!

Between June and August 2026, traveler spend across host cities is projected to exceed $8.1B. Accommodation spend alone? Up 86% YoY. Before the fans arrive, the data already has. Expedia Group and PredictHQ share insights on sports tourism and the impact of the big soccer tournament. Read more in the comments.

Training models is crucial, but it’s episodic. Inference runs continuously. That’s where the economics of AI are shifting. Enterprises now need clear ROI on inference, which means outputs must be accurate, trusted, and explainable at the point decisions are made. More here 👇 https://lnkd.in/g8k_fdFz #FuelSmarterAI

We're very excited to announce our partnership with Expedia Group! Expedia is now embedding PredictHQ demand intelligence directly into Partner Central, giving hotel partners the foresight to act early. Learn more about the partnership and see our joint insights on sports tourism in the comments.