LG Electronics North America

In continuation of LG Electronics North America’s partnership with the Guggenheim New York, we celebrated emerging artists and the evolving intersection of art and technology during the 2026 Young Collectors Council (YCC) Party. It was an honor to present the LG Guggenheim Award to this year’s recipient Trevor Paglen in recognition of his groundbreaking artistic practice.    At LG, we believe innovation is not only about advancing technology, but also about creating meaningful experiences that inspire people around the world. Through the LG Guggenheim Art and Technology Initiative, we are honored to support visionary artists who are shaping the future of digital creativity. #LifesGood #LGxGuggenheim   Photos: © Scott Rudd

Join Trevor Paglen, 2026 LG Guggenheim Award recipient, for a performance-lecture on the hidden systems shaping perception, power, and belief. From psyops and artificial intelligence to UFOs and magic, Paglen traces historical precedents for the manipulation of human perception and cognition at a moment when AI is becoming increasingly pervasive. Followed by a conversation with Noam Segal, LG Electronics Associate Curator on AI’s impact on everyday life, modes of thought, and artistic practice. 📅 Monday, May 18, 6:30–8 pm 🎟️ Tickets available now: https://lnkd.in/ePWJpj9N The LG Guggenheim Award and the LG Guggenheim Art and Technology Initiative are made possible by LG.

Meet the YCC 2026 Artist Collaborator Diane Severin Nguyen ✨ Working across photography, video, installation, and live performance, Nguyen explores transformation—placing materials into new environments to capture fleeting moments of change. Drawing from found objects, social media, historical archives, and organic matter, she recontextualizes the familiar to reveal tensions around identity, power, and cultural legacy. For this year’s Young Collectors Council Party, Nguyen reimagines the Guggenheim’s iconic rotunda using LG OLED technology—creating an immersive, otherworldly environment shaped by unseen forces. Don’t miss the YCC Party on May 14. Expect DJ sets, surprise activations, and a night you won't forget. Get your tickets now: https://lnkd.in/en-SCyCz The 2026 Young Collectors Council Party is presented by LG Electronics. The YCC 2026 Artist Collaboration with Diane Severin Nguyen is supported by LG OLED. The LG Guggenheim Art and Technology Initiative is made possible by LG. #YCCPartyxLGElectronics #LGxGuggenheim

Meet your DJs for the YCC Party 🎧 On May 14, the Guggenheim comes alive with sets by The Muses, Dylan Rhee, Angel + Dren, and nguyendowsXP for the 2026 Young Collectors Council Party. The energy builds. The rotunda transforms. Don't miss the party everyone will be talking about. Tickets are limited—get yours now: https://lnkd.in/en-SCyCz The 2026 Young Collectors Council Party is presented by LG Electronics (@LGUS.) The YCC 2026 Artist Collaboration with Diane Severin Nguyen is supported by LG OLED. The LG Guggenheim Art and Technology Initiative is made possible by LG. #YCCPartyxLGElectronics #LGxGuggenheim

For our first anniversary, we wanted to create moments of surprise and emotion throughout the store. In partnership with LG Electronics Printemps New York transforms its spaces into a series of immersive vignettes—where contemporary floral artworks meet cutting-edge OLED technology. From room to room, light, color, and movement unfold, inviting visitors to experience the store as a true promenade—between art and innovation. A collaboration designed to be discovered, felt, and remembered. On view until April 26. #PrintempsNewYork #Anniversary #RetailExperience #ArtMeetsTech #LuxuryRetail #InStoreExperience