Hook ‘em! Hudson Rouge was honored to take part in the Summer program at the Moody College of Communications at UT/Austin. Mentoring insightful, curious, driven marketing students like the ones we met bodes well for the future. Can’t wait to see what they do out there! Thank you for having us.
Driven by creativity! The Integrated Communications Campaigns class at #TEXASMoody is known for bringing real clients into the classroom. By working with actual brands, students have a unique opportunity to experience what it's like to work at an advertising agency while creating campaigns that clients often implement. The class was led by James Dalthorp, assistant professor of practice in Moody College's Stan Richards School of Advertising and Public Relations. This summer, the class was tasked with marketing the Lincoln Navigator to Gen Z and millennials. Tasked by Hudson Rouge, the New York-based advertising agency for Lincoln Motor Company, each group used the Navigator's new "Rejuvenate" feature as the centerpiece of their campaigns. Learn more about the experiential learning from students! https://lnkd.in/gNmNbsfB