GOJA

Spent the day at #TikTok’s NYC HQ for Holiday For You 2025 — because it’s August, and that means it's time... TikTok is all about your content pipeline: native, affiliates, UGC, AIGC (seriously, they say that now). That creative fuels your GMVMax ads and drives holiday momentum. TikTok has plenty of tools and resources to help. The real question is which will work. Content is still the big challenge. No easy answers. But the earlier you start, the better your chances of success. #HolidayMarketing #TikTokForBusiness #SocialCommerce #Q4

TikTok Shop hosted its 1st Summit in LA last week — I got an invite. 🔥#trending Over the past months, GOJA has gone from zero TikTok presence to a 7-figure shop with hundreds of affiliates supporting us. Building this from the ground up has been a lot of fun for me. Here's what I’ve learned—and what I heard at the summit: 1. It’s early. Really early. ⏳ TikTok Shop is still in its frontier phase. The playbook isn’t written. Don’t wait for perfect—just start. 2. You don’t need a guru. 🎯 You need a good product, a clear audience, and an aggressive sampling strategy. Send the product. Let creators show the magic and support them. 3. TikTok is built for marketers. 🧰 The backend, data tools, affiliate infrastructure—it's a dream for those of us who cut our teeth on harder platforms. It’s not “easy,” but it’s way more open. 4. Size doesn’t matter. 🚀 Big brands are there. So are upstarts. What matters is: Are you showing up? Are you testing? Are you learning? 5. GMV is nice. EMV is better. 💡 Earned media from creators is the real value. The sweet spot? When your TikTok sales fund the brand content that fuels you across Amazon, DTC, and retail. 6. It takes time. 🔁 Consistency wins. Show up every week. Optimize. Iterate. Don’t expect a lightning strike—build momentum. TBH, I'm new to TikTok too. Now, it’s one of the most exciting levers we’ve found for our brands. ⚙️ 💬 If you're curious, stuck, or want to talk TikTok, shoot me a message. Buy me iced coffee. I’m happy to talk. #TikTokShop #Ecommerce #AffiliateMarketing #BrandBuilding #GOJA