GetResponse

Brands chasing the next sale might be solving the wrong problem. Our COO Mac Ossowski on why, as discovery fragments across AI, social, and marketplaces, growth increasingly comes from lifecycle relationships - not from the campaign that won the first sale. Read the full article in Business Reporter. Link in the comments 👇

Are AI agents becoming part of your marketing team’s daily workflow? 🤖 This week, we look at how tools like Claude Cowork are moving into web and mobile, making AI agents more present in everyday office work. The usage data is telling: business process work made up 33.4% of sessions, while content creation and copywriting accounted for 16.4%. For marketers, that means AI is starting to support the work around reports, drafts, updates, spreadsheets, planning, and follow-up. We also cover why AI visibility scores can be misleading, how Reddit is entering the brand citation race, and why ecommerce trust matters more as AI adoption grows. Read the full newsletter to see what’s changing. ⬇️

Convert more customers. Keep them coming back. 🔁 The lifecycle automation platform built to turn customers into repeat revenue.

More loyalty tactics don't always create more loyal customers 😱 As brands grow, they add more layers to their loyalty programs. Our 2026 Customer Loyalty Report found that around 70% of brands generating over $50M in revenue combine three or more loyalty tactics. But complexity has a cost. 💸 The most loyal customers are often the most frustrated, citing slow rewards, expiring points, generic offers, and too many promotional emails. Sometimes, a simpler experience creates stronger loyalty. ▶️ Watch the full video on YouTube: [link in the comment]

Most ecommerce brands don't have a campaign problem. 📉 They have a lifecycle problem. 🔁 It's easy to think growth comes from: ➡️ Running more ads ➡️ Sending another campaign ➡️ Offering another discount ➡️ Increasing the budget Those tactics can absolutely drive sales. But they're usually short-term wins. The brands that grow consistently think differently. They don't ask, "What's our next campaign?" They ask, "What's the next experience our customer should have?" That's where lifecycle marketing comes in 💪 Welcome automations. Browse abandonment. Product recommendations. Dynamic personalization. Revenue attribution. Win-back campaigns. Behavioral triggers. And everything in between. None of these tactics are particularly powerful on their own. Together, they create a connected customer journey that keeps working long after the first purchase. Campaigns create spikes. Lifecycle marketing creates momentum.

What happens when AI answers the product question before a customer ever clicks? 😱 That’s the shift marketers need to pay attention to. This week’s newsletter explores how AI is reshaping ecommerce discovery, affiliate marketing, and the way brands understand customer intent. A few things readers will find inside: ✅ How OpenAI’s ad ambitions could turn ChatGPT prompts into a new kind of marketing signal ✅ Why affiliates can’t rely only on Google rankings and product-question content anymore ✅ How AI-powered discovery is helping ecommerce search move beyond keywords ✅ Why cleaner catalog data can make migrations and shopping experiences stronger Read the full newsletter for a practical look at where customer intent is moving next.

🛍️ What's New at GetResponse? We're introducing three new ecommerce features designed to help online stores create better shopping experiences and drive more sales. Here's what's new: 💬 Product recommendations in chats Help customers discover the right products without leaving the conversation. 🏷️ Price Drop Campaigns Automatically notify shoppers when products they've shown interest in go on sale. 🔄 Shopify tag sync Keep Shopify tags synced with GetResponse for smarter segmentation, more personalized campaigns, and more powerful automations. These updates are all about helping marketers spend less time on manual work and more time creating relevant customer experiences. Watch the latest What's New at GetResponse to see what's new, and stay tuned for upcoming videos where we'll show these features in action.

Most brands build loyalty with discounts. 💵 Customers stay for something else. 🤝 According to our 2026 Customer Loyalty Report, brands still rely on promotions, personalized offers, and reward points to drive repeat purchases. But shoppers say product quality, value for money, and a great customer experience are what keep them coming back. That's the loyalty gap. When discounts become the relationship, the relationship ends when the discounts do. ▶️ Watch the full video on YouTube: [link in the comment]

When people hear product lifecycle, they often think about what happens after a customer makes a purchase. But that's only one piece of the puzzle. A true product lifecycle spans the entire customer journey: ⬇️ from the first interaction with your brand, ⬇️ through product discovery and purchase, 🔁 to post-purchase engagement and bringing customers back for their next order Every stage is an opportunity to build stronger relationships, increase customer lifetime value, and create experiences that keep people coming back.

Is AI really the answer to better marketing, or just the accelerator? 🤔 This week’s roundup explores where AI is already changing execution, personalization, ecommerce, and customer engagement, plus where the hard work still sits. Inside, you’ll find: 💡 Why marketers expect AI agents to give them back meaningful time each week 💡 How Amazon is turning display ads into conversational shopping experiences 💡 Why clean, connected CRM data matters before AI can improve engagement 💡 A reminder from Mars that great marketing still needs entertainment The big takeaway: automation can make marketing faster, but connected data and human creativity still decide how useful it becomes. Read the full newsletter to dig into the trends.