Fuel Made

I've been talking to quite a few businesses whose only sales channel is Amazon. While it was a great place to start, the thing I keep hearing is "it's a hard place to scale". I'm excited to be talking alongside Carson McComas from FuelMade, Sarah Skolnik from Okendo, and Nick Bélanger from Skio, to make the case for diversifying your sales channel strategy with D2C and the tactics across subscription, loyalty and checkout that you just can't get with Amazon. If you run a supplement brand or know someone who does >>>> Wednesday , April 22nd @ https://lnkd.in/eDC9yyWp

In our experience, supplement brands keep significantly more of every dollar on Shopify than they do on Amazon. The delta is what we're unpacking at our roundtable tomorrow with the teams from Shopify, Skio, and Okendo. Here's what DTC unlocks that Amazon's structure prevents or severely limits: - You own the subscriber relationship: Customer data for win-back campaigns, SMS, and retention. - Subscription flows that reduce churn: Skip triggers, pause saves, and pre-shipment add-ons.  - Reviews you keep: Amazon reviews belong to Amazon. You can't port them, syndicate them, or take them with you. - Loyalty programs: Points, tiers, referrals, and VIP pricing. Join us as we walk through how successful brands build DTC channels that convert and retain customers. April 22 at 1:00 PM ET. Register free → https://lnkd.in/eaySVckC

If you're running a supplement brand and Amazon is your main revenue channel, this one's for you. The brands winning right now are building a DTC channel that doesn't cannibalize Amazon but reduces dependency on it. On April 22, we're hosting a free virtual roundtable with Shopify, Skio, and Okendo specifically for supplement brands who want to know how this transition works. We'll cover: - What helps a supplement DTC site convert - How to build subscriptions that retain customers long-term - How reviews and UGC do the trust-building work your PDP needs - Real examples from brands who've done it Reserve your seat → https://lnkd.in/efm-K5Q7

Consider this your email agency gut-check. If you’re in the process of evaluating email marketing agencies, these are the questions you should be asking: 1. Who will be working on my project? 2. Is your team in-house or outsourced? 3. Who owns strategy and what’s their experience? 4. Do you write original content for every brand? 5. How do you get to know our brand and audience? 6. What does communication look like? 7. Can you show results and testimonials? Great email isn’t luck. It’s strategy, execution, and partnership, so it’s so important to choose wisely. Want more tips? Read here: https://lnkd.in/eBx8_QTe #emailmarketing #klaviyoexperts #ecommercegrowth #retentionmarketing

If you’re considering an email marketing agency, this is a question about strategy you don’t want to skip. Ask this: → Do you create tailored strategies for each brand? How? The best agencies dig deep into your goals, customer behaviors, and product mix before making any recommendations. If it doesn’t feel custom, it probably isn’t. And generic strategies definitely won’t get you exceptional results. #emailmarketing #klaviyoexperts #ecommercegrowth #retentionmarketing #agencylife

Considering an email marketing agency, and wondering what your project will look like after kick-off? Ask: → What does communication look like during the project? → Who’s my main point of contact? → How often will we meet? Clear expectations and collaboration are key. You deserve more than an occasional update. You deserve a partner who keeps you looped in and involved. #emailmarketing #klaviyoexperts #ecommercegrowth #retentionmarketing #agencylife

Vetting an email marketing agency? Make sure you understand how they approach your brand. Ask: → How do you get to know our brand, our voice, our audience? → Do you write original content for each new brand? Your emails should sound like you, not like every other brand in your agency’s portfolio. That takes thoughtful discovery, research, and strategy, not recycled copy. Cookie-cutter content ≠ conversion. Make sure your agency sees you as more than a template. #emailmarketing #klaviyoexperts #ecommercegrowth #retentionmarketing #agencylife

Hiring an email agency isn’t just a marketing decision. It’s a revenue one. And asking the right questions could be the difference between 6x ROI or 6 months wasted. We’re going to drop our list of important vetting questions over the next several days, so follow along or bookmark this for when you need it. When evaluating an email agency, start here: → Who will be working on my project? → Are the strategists in-house or outsourced? → Who’s steering strategy, and how experienced are they? Peel back the curtain. The difference between a good agency and a great one starts with the team behind the scenes. #emailmarketing #klaviyoexperts #ecommercegrowth #retentionmarketing #agencylife

47% higher LTV from bundles. 40% of email revenue coming from bundles for some brands 😱 Looking at customer behavior in Klaviyo—what people browse, buy together, and come back for—made it obvious: - Welcome flows - Post-purchase - Winback - Holiday campaigns ... Bundles belong everywhere email already works. That insight is what drove this entire piece: https://lnkd.in/eaZggU3k Co-written with Fuel Made 🫶

🚨This just in: Tech tweaks for BFCM BFCM is getting closer by the minute, and if you’re wondering what else you can optimize ahead of time, we made a list of ideas for you. From personalization to push notifications, here are 9 ways to use tech to maximize holiday revenue and strengthen long-term customer relationships: 1️⃣ Personalize your on-site experience with Klaviyo Data Platform (KDP) + pop-ups that respond to cart behavior. 2️⃣ Create a gift guide quiz to capture insights and boost conversions. 3️⃣ Launch exclusive, limited-time product bundles. 4️⃣ Encourage customers to make a wishlist (bonus points if you incentivize it). 5️⃣ Roll out VIP early access with secret sale links or password-protected offers. 6️⃣ Add interactive pop-ups (countdowns, gamified spins, signup counters). 7️⃣ Audit and update your flows to align with BFCM promos. 8️⃣ Ensure consistency across channels: email, SMS, ads, site, and retail. 9️⃣ Leverage push notifications (if you have an app) for urgency + exclusivity. 👉 The holidays are a sprint, but the right strategies can also pay dividends well into Q1. Excited? Nervous? Both? So’s everyone else in ecomm. We got this! #Ecommerce #EmailMarketing #DigitalMarketing #EcommerceTips #Shopify #Klaviyo #BlackFriday