Expa

Excellent piece in Fortune on the power of prenups from First CEO, Libby Leffler.

We found First through our network (as the best deals often come). Our great friends at Expa made the introduction to Libby Leffler, whose background spoke for itself. - early employee at Google and Facebook - Sheryl Sandberg’s first chief of staff! - Executive at two now-public fintech companies, SoFi and Compass Yes. All Libby and First is just as impressive. Here’s the bet: Millennials and Gen Z’s witnessed the painful divorces of previous generations and are approaching marriage differently. First’s platform delivers custom prenups in days instead of months, saving couples thousands of dollars while maintaining legal legitimacy. THE OPPORTUNITY - This massive shift in perspective around marriage creates an incredible market opportunity - Raised more than $4M in their seed round (Karman co-invested alongside Expa and Cleo Capital) - Already available in California, New York, Arizona and Washington - big growth coming into new states - The word is spreading fast - First has been featured in Vogue, Fortune, and Law360 THE SOLUTION First’s process is elegantly simple: - Couples provide key information through the platform - First's lawyers (from Yale, Georgetown, NYU, UCLA) review and revise - Couples verify identity, e-sign with complimentary online notarization included with every prenup. Done. We love seeing founders with deep domain experience solving a high-value problem. With First, Libby is solving a problem that’s financially painful, but also painful emotionally. Those are the high stakes that lead to big growth.

We’re excited to introduce our latest Expa Studio venture: First. Founded by Libby Leffler and Expa Partner Roberto Sanabria, First is a next-gen legal ally for consumers, providing seamless and cost-effective legal agreements in significantly less time, at a fraction of the cost. The First team has developed a world-class legal tech platform that provides smooth collaboration and document execution between clients and their lawyers. The product has been designed in collaboration with top family law attorneys and with the input of seasoned industry experts. The very first product First brings to market is an end-to-end online prenuptial agreement for modern couples – with independent, experienced lawyer review built-in. Our investment in First aligns with Expa’s mission to back builders solving complicated consumer problems occurring at the point of an underlying generational shift in attitudes and behaviors. Organic adoption of prenuptial agreements is exploding, particularly among digital natives and women. Younger generations are waiting longer to get married and now accumulate more assets (and debt) before they say ‘I Do’. Yet, despite these changing views and trends, almost everything has gotten easier – except hiring a lawyer. That’s where First comes in. Already available for customers in California (and waitlisting now for other states), First makes the process of creating a legit legal agreement simple, speedy, and stress-free. Prenups are no longer reserved for the wealthy: they’re for every modern couple looking to protect their financial future. Learn more about First and the company’s oversubscribed $4.2M Seed fundraise, led by us: https://lnkd.in/d3BaB4Jr