CELSIUS

We’re excited to welcome Rishi Daing as our Chief Marketing Officer. Rishi brings over 20 years of experience leading some of the world’s biggest brands, with a track record in building, innovating, and expanding businesses internationally. With Rishi’s arrival, we are also excited to announce the formation of our Marketing Leadership Team, bringing together some of Celsius Holdings' top marketing talent in newly elevated roles: Kyle Watson, Chief Brand Officer – advancing our Brand DNA and Loyalty by ensuring consistency across all marketing, advertising, and communication channels. JoBeth Fink, Chief Creative Officer – leading our Brand Studio and directing our company's creative vision, branding, and messaging across all platforms. Together, this team will transform our portfolio from one brand into many. Welcome to Celsius Holdings, Rishi Daing — and congratulations to Kyle Watson and JoBeth Fink on their expanded leadership roles! 💪 #LiveFit

Celsius is a Product Launches winner in the 2025 Just Drinks Excellence Awards for CELSIUS HYDRATION! The award recognizes Celsius’ strategic entry to the hydration powder market– an exciting expansion that enables us to further connect with the wellness minded consumer by being the go-to brand for energy AND hydration. ⭐ Read more: https://lnkd.in/e5yhBJsG #CELSIUS #CELSIUSHYDRATION #LIVEFITGO

Big News: Celsius Holdings and PepsiCo announced an agreement that strengthens their long-term strategic partnership, creating a total energy portfolio optimized to serve more people, in more places, more often.      Read more: https://lnkd.in/erkK2wAu    #CELSIUS #LIVEFIT #FunctionalBeverages #EnergyDrinks #BeverageIndustry

In an exciting expansion of our LIVE. FIT. GO. campaign, we’re thrilled to unveil our 2025 NIL roster, featuring Jeremiyah Love of Notre Dame, Caleb Downs of Ohio State, Bryce Underwood of Michigan and Cade Klubnik of Clemson.   Known for their exceptional performance and dedication to fitness and wellness, these athletes are a true embodiment of what it means to LIVE FIT every day. Let’s get this season started. 🏆🏈 #CELSIUS #LIVEFITGO #EnergyDrink #CollegeFootball

CELSIUS has been named a two-time winner of CStore Decisions’ 2025 Hot New Products Contest, winning Gold for CELSIUS Retro Vibe and Silver for CELSIUS Fizz-Free Dragon Fruit Lime! Not one but two delicious flavors taking home a win, honoring CELSIUS’ commitment to producing best-in-class, refreshing innovation. ⚡ #CELSIUS #LIVEFIT #EnergyDrink

We came together this week for our quarterly town hall to spend time with one another and to celebrate the creativity, passion and initiative that makes Celsius a great place to work and grow a career. Cheers to the team for continuing to propel our business - and each other - forward with great energy! #CELSIUS #AlaniNu #EnergyDrink

Celsius Holdings is thrilled to report record revenue and strong financial results today for the second quarter 2025, primarily driven by the newly acquired Alani Nu brand as well as channel mix, increased distribution and velocity gains for the CELSIUS brand. Increasing consumer demand for zero sugar, functional beverages helped propel the Celsius Holdings portfolio to a 17.3% dollar share in U.S. tracked channels for the Q2 period. ⚡   Hats off to our retail customers, distributors, consumers and Team Celsius for your passion and commitment to our brands!    Read more: https://lnkd.in/eeFfGGHv

CELSIUS University 2025 was a success!   This past week, our collegiate team hosted over 150 student marketing ambassadors from colleges across the U.S. and Canada for the annual CELSIUS University conference, where attendees learned how to market and represent the brand on their campus. From listening in on executive presentations to team building through a Barry’s workout, our SMAs are ready to energize their communities with CELSIUS!   Major shout out to our collegiate team for the planning and execution of this year’s conference. 🎓🙌⚡ #CELSIUS #LIVEFIT #CELSIUSOnCampus

Excited to share that CELSIUS ESSENTIALS has been recognized as a Circana New Product Pacesetter! This prestigious honor is a testament to the line’s strong performance and CELSIUS’ continued commitment to delivering meaningful innovation.

John Cole has joined CELSIUS as Executive Vice President, Information Technology. John will help scale our technology capabilities to meet the needs of our fast-growing, high-performance business. His arrival strengthens our leadership team and reflects our pursuit of organizational excellence in our people, technology, and scale. Welcome to the Celsius team, John! 💪