objectify

In other words, the male viewer typically identifies with the role of the male who objectifies while the female viewer typically identifies with the role of the female who has been objectified.

It is harmful because it objectifies human sexuality, not because it objectifies one gender and not the other.

If what is expressed is a mental state, then in many cases we can speak either of the state itself or of its content as the expression which is objectified, and the act of expression as what, through tokening it in the right way, objectifies it.

According to TOI, Lluis Ruiz Ribot, CMO of KFC India, articulated that the initiative, which was launched recently, objectifies serving an abundant meal at an affordable price.

More elusive, perhaps, is the other side of the equation: the single-minded gaze of the audience--here embodied in the cyclopean eye of the camera--which isolates and with only partial success objectifies the performer.

DD: I don't always think objectification's bad - I write about fashion, which ostensibly objectifies women, and sometimes I think that's what I like most about it.