The designers of
modern fonts had built the perfect amount of spacing, they said.
Kleran Fltzpatrick, creative director for Severn said, "The shorthand of the group name - the FQR - Is displayed In a bold,
modern font and, we think, signals loud and clear that the group means business.
The sleek,
modern font, a "humanist sans-serif," is a far cry from the jagged typewriter strokes and the workhorse basics of the early years.
For example, in the Republic of Ireland English names and instructions are in an upright
modern font whereas Gaelic names are usually either in a similar font italicised or in traditional Gaelic calligraphy (especially in tourist areas).
"I try to build bridges," says Nadine Chahine, whose work as a typographer has given her the opportunity to be a link between classical Arabic script and a more
modern font that keeps the language alive and evolving.
An-Nahar, in its new look, has modern elements of navigation, more graphic elements for storytelling, and a more noticeably
modern font. Priority was placed not only on photos but also on headlines, with more focus on major news.
She explained that the Arabic fonts including the classical ones such as Al Thuluth, Diwani, Ruqaa and Kufi along with the
modern fonts such as Sunbuli and the free font are merged with geometric Islamic motifs carry a rich heritage and culture.
Alvita's prior packaging, which featured botanical illustrations on a white background with blue details, has been replaced with packaging that showcases new illustrations by Paul Mirocha, eco-suggestive colors tan and green and more
modern fonts. Boxes are easily recyclable and made with 100 percent recycled paperboard.
The company's new logo utilizes
modern fonts and colors to reflect the fashion-forward reputation the company has earned over the years, the company said, as well as visually ties in with the OW Hospitality logo identity.
Use sans serif or newspaper-type fonts, not script or
modern fonts, unless corporate logos or other "protected styles" are used.
