Maurer said the process is "of great importance" because the moisture content of rewound rolls must be held within a narrow tolerance "in order to assure a smooth insetting process."
One factor that makes insetting work for the group is PCP's proximity to the newspaper plants.
In this context, Wifag's O'Toole sees heatset color insetting as a vehicle for new and existing advertising at North American newspaper groups, where individual papers cannot afford and may not otherwise need more capacity or better print quality.
Wifag already has installations among commercial printers in the United States, where O'Toole is concentrating on insetting as a way to get a toehold in the newspaper market as well.
newspaper group, who asked not to be named, said he was unsure of insetting's potential and could only compare it with Hi-Fi and Spectacolor products of earlier years.
