According to Akzo Nobel, this technique eliminates the need for costly heated rotary engraved dies and offers converters benefits such as half tone metallic effects and clear fine detail foiling with no recession of the foiled image into the substrate.
It was responsible for the introduction to the UK of the foil emboss process and was the first company in Europe to undertake the commercial application of a hot foiled hologram.
Scientists working at an ancient ceremonial center in Peru can be forgiven if they break into a chant of "Hallelujah, foiled again." Copper and gold foil unearthed there dates to about 3,000 years ago, offering the oldest known evidence of metalworking in the New World.