The Heart of Arabia
Explore AlUla anew: Ancient tales, desert beats and starry skies
Once a welcome stop on ancient trade routes, and now Saudi Arabia’s preeminent cultural destination, is the desert oasis of AlUla. Built in the 12th century, AlUla’s mudbrick old town holds lasting allure, home to one of the Kingdom’s most exciting cultural calendars, backed by archaeological wonders and breathtaking sandstone valleys. At the crossroads of history, culture and natural wonder, AlUla offers transcendent experiences, whether walking its famed incense trails, stargazing with local guides, or attending live music concerts within a glinting desert mirage.
Read moreSummer in Saudi: Cool escapes from Aseer to Al Baha
When you think of summer in Saudi Arabia, images of rolling sand dunes and arid plains might spring to mind. In the Kingdom’s southwestern highlands, however, a very different story unfolds. Upon the lush plateaus of Al Baha and further up to the highlands of Aseer, you’ll find cool mountain air, misty peaks and verdant forests: the perfect alternative to the desert climate of the lowlands.
Read moreFrom Formula 1 to esports: Saudi Arabia’s sporting revolution
From desert cycling tours to gaming tournaments, Saudi Arabia has staged over 100 major sporting events across 40 disciplines since 2019, emerging as one of the world’s most exciting destinations for sports fans. A jam-packed sporting calendar for 2025 exemplifies the scale of Saudi ambition, with the Jeddah Grand Prix and Esports World Cup set to captivate audiences this summer ahead of the hotly anticipated 2027 AFC Asian Cup, 2029 Asian Winter Games, and the 2034 FIFA World Cup.
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Explore AlUla anew: Ancient tales, desert beats and starry skies
Once a welcome stop on ancient trade routes, and now Saudi Arabia’s preeminent cultural destination, is the desert oasis of AlUla. Built in the 12th century, AlUla’s mudbrick old town holds lasting allure, home to one of the Kingdom’s most exciting cultural calendars, backed by archaeological wonders and breathtaking sandstone...
Read more
Summer in Saudi: Cool escapes from Aseer to Al Baha
When you think of summer in Saudi Arabia, images of rolling sand dunes and arid plains might spring to mind. In the Kingdom’s southwestern highlands, however, a very different story unfolds. Upon the lush plateaus of Al Baha and further up to the highlands of Aseer, you’ll find cool mountain air, misty peaks and verdant forests: the perfect alternative to the desert...
Read more
From Formula 1 to esports: Saudi Arabia’s sporting revolution
From desert cycling tours to gaming tournaments, Saudi Arabia has staged over 100 major sporting events across 40 disciplines since 2019, emerging as one of the world’s most exciting destinations for sports fans. A jam-packed sporting calendar for 2025 exemplifies the scale of Saudi ambition, with the Jeddah Grand Prix and Esports World Cup set to captivate...
Read more
From Formula 1 to esports: Saudi Arabia’s sporting revolution
From desert cycling tours to gaming tournaments, Saudi Arabia has staged over 100 major sporting events across 40 disciplines since 2019, emerging as one of the world’s most exciting destinations for sports fans. A jam-packed sporting calendar for 2025 exemplifies the scale of Saudi ambition, with the Jeddah Grand Prix and Esports World Cup set to captivate...
Read more
From Formula 1 to esports: Saudi Arabia’s sporting revolution
From desert cycling tours to gaming tournaments, Saudi Arabia has staged over 100 major sporting events across 40 disciplines since 2019, emerging as one of the world’s most exciting destinations for sports fans. A jam-packed sporting calendar for 2025 exemplifies the scale of Saudi ambition, with the Jeddah Grand Prix and Esports World Cup set to captivate...
Read more