Why? people and planet wellbeing need urgent attention
Collaborate with meaning. Accelerate Solutions.
Our Mission
At Ethos, we surface the stories of meaning that exist in each of us. By doing so, we help individuals and organisations address complex challenges and opportunities more effectively. This work shows that when meaning is recognised and shared, social and environmental value can be created alongside financial value. Our mission is to support a more sustainable and equitable future by enabling better forms of value creation. Change becomes possible when small groups of committed people come together with purpose and intent.
“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead
The future needs radical. Are you ready to work with us?
THE COMMONS FUND
In a world faced with many challenges from AI jobs displacement to economic inequalities, The Commons Fund offers opportunities to transition to a more sustainable system.
We do this by giving everyone an equal voice through their stories and offering opportunities for meaningful work using the principles of a living wage
The Fund empowers individuals and communities to explore their meaning, purpose and sustainable solutions for a period of up to two years, unlocking bottom-up innovation and an opportunity to discover a post AI future of work.
We are looking for Funders, Projects and Supporters to collaborate on the problems facing people and the planet, working together with other community members to deliver some real outcomes without boundaries? Click to find out more and join the phun!
VEMAPPER.AI
Organisations and individuals are being pushed to adapt faster than our current systems can handle. VEMapper.ai makes the most important value visible — trust, judgement, care, lived experience, and relational effort that standard systems flatten or ignore.
We do this by turning reflection into a trust-native data layer: sovereign profiles for People, Organisations, and Opportunities, grounded in Value Exchange as the unit of meaning — not transactions, titles, or “activity logs.”
VEMapper.ai enables individuals and teams to map relationships over time, control what is shared (section by section), and collaborate safely using contextual, time-bound, revocable permissions — with AI acting only as a broker of consent, never the owner of your story.
We’re looking for pioneers — individuals, organisations, and networks — who want to build better outcomes with higher trust and clearer alignment. Click to visit VEMapper.ai and start mapping what really creates value.
Updates
Latest News & Views
OPEN LETTER – We Need Your Attention—Because Our Future Depends on It
Dear Friends, In a world where someone can tape a banana to a gallery wall and sell it for millions, it’s clear that catching the world’s attention—let alone its financial backing—is harder than ever. But what if the money flowing into head-scratching spectacles could...
The Value Exchange – Episode 66 – Shasha Khan – Keeping to our principles
E66 – Shasha Khan – Keeping to our principles
The Value Exchange – Episode 65 – Natalie Foster – The economy is a house that WE build
E65 – Natalie Foster – The economy is a house that WE build



