After a narrator explains the power that a telephone has over a teenage girl's life, Archie calls Betty for a date, driving her into a frenzy as she tries to prepare for it.
Betty is getting anonymous notes from a "secret lover" at the library, which are actually being written by Veronica. When Archie finds out about Veronica's cruel trick, he persuades a new boy in town to be Betty's secret lover.
Betty and Veronica's disembodied clothes come to life and talk about the different things they're made for: Betty's comfortable, reasonably-priced clothes are good for doing everyday things with Archie, while Veronica's expensive designer outfits are made for seduction after dark.