On sale date from the online Public Catalog of Copyright information from the United States Copyright Office:
"no. 446, Apr96. Claimant: Archie Comic Publications, Inc. (employer for hire) Created 1995; Pub. 1996-01-16; Reg. 1996-03-14; TX0004233148".
The title is a play on the phrase “seeing is believing”.
Lettering credit from the reprint in World of Archie Double Digest (Archie, 2010 series) #106