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How to Market a Book: Overperform in a Crowded Market (Reedsy Marketing Guides)

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Writing a book is hard. Marketing it can be even harder.

Marketing a book can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.

But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time. And that’s exactly what you’ll find in this book.

Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently.

In particular, you’ll learn:

✔️ How to change your mindset and sell more books with less effort.;
✔️ How to write books that guarantee a lasting, profitable career;
✔️ How to get Amazon’s Kindle Store to market your book for you;
✔️ How to get thousands of readers into your mailing list before you even release the book;
✔️ How to propel your book to the top of the charts at launch; and
✔️ How to automate your marketing so that you can spend less time marketing and more time writing.

After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy’s Co-founder Ricardo Fayet is sharing everything he’s learned over the past few years in this beginner-friendly, jargon-free guide to book marketing.

Get your copy now and benefit from all the experience of a seasoned marketing professional.

Review

"This is the most comprehensive guide or marketing book I've ever seen." -- Ben Galley, Epic & Dark Fantasy Author

"Scour the author Facebook Groups no more. Ricardo's book has answers to nearly every essential marketing question in self-publishing. I highly recommend it!" --
Bryan Cohen, Founder of the 5-Day Amazon Ad Profit Challenge

A must read for anyone just starting out, and full of plenty of wisdom for those looking to level up. --
Erica Ridley, NYT & USA Today best-selling author

"This is more than a marketing guide, it's a self-help and inspirational book that can make a big difference in a writer's life." --
Reedsy Discovery

"A great primer for anyone looking for an overview of book marketing."
--
Ryan Zee, Founder of BookSweeps
""Ricardo's book is like Ricardo himself: something you're going to want to get to know: incredibly helpful and infinitely useful. This book is sure to be a part of the standard repertoire for authors!" --
Nick Thacker, USA Today best-selling author of the Indie Author Mastery Guides

About the Author

Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world's top publishing talent--from editors to cover designers, book marketers, or literary translators. He's the author of several Reedsy Learning courses on marketing and a regular presenter at several prestigious writers' conferences: NINC, RWA Australia, and The Self Publishing Show Live, among others.
He oversees the marketing for all Reedsy products--Marketplace, Book Editor, Learning, Discovery--and is a big SEO and Facebook advertising enthusiast.
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Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world’s top publishing talent—from editors to cover designers, book marketers, or literary translators. He’s the author of several Reedsy Learning courses on marketing and a regular presenter at several prestigious writers’ conferences: NINC, RWA Australia, and The Self Publishing Show Live, among others.

He oversees the marketing for all Reedsy products—Marketplace, Book Editor, Learning, Discovery—and is a big SEO and Facebook advertising enthusiast.

In his spare time, he enjoys watching football (or “soccer” as y’all call it over there), and carrying tactical analyses to explain why his favorite team won, as well as referee mistake analyses when his team loses.

You can sign up to his weekly book marketing newsletter here: http://rdsy.me/newsletter

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Frequently bought together

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Amazon Ads for Authors: Unlock Your Full Advertising Potential (Reedsy Marketing Guides)
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The Amazon Author Formula: Insider Tips, Tricks, and Strategies for Selling More Books!

Frequently bought together

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From the Publisher

Everything you need to know to start marketing your books more efficiently.

adopting a marketing mindset

Adopting the right marketing mindset

The first step to successful marketing is to adopt the right mindset. In this book, you'll discover a proper framework to approach book marketing in a systematic way.

building your author platform

Building your author platform

Before you start promoting your book, you need to build an author platform that will be able to sustain it. This book will show you how to optimize your product and packaging, build your mailing list, and start growing your readership before launch.

learning how to advertise your book

Promoting and advertising

When it's time to start bringing traffic and driving eyeballs to your book pages, you'll learn how to master the main advertising platforms such as Facebook and BookBub.

Product information

ASIN B08TYVDJ26
Publisher Independently published
Publication date January 26, 2021
Language ‎English
Print length 392 pages
ISBN-13 979-8700596695
Item Weight ‎15.8 ounces
Dimensions 6 x 0.89 x 9 inches
Book 1 of 2 Reedsy Marketing Guides
Best Sellers Rank
Customer Reviews 4.5 out of 5 stars 1,524Reviews

Customers say

Customers find this book provides a detailed guide packed with actionable advice, covering various aspects of publishing and marketing. The content is well-written, easy to read, and practical, with step-by-step guides that are particularly helpful for those with a wide marketing strategy. They appreciate its value for money and find it easy to use, with one customer noting how it breaks down complicated strategies into bite-sized pieces.
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123 customers mention content, 119 positive, 4 negative
Customers find the book informative and packed with actionable advice, providing a fantastic overview of marketing strategies.AI Generated from the text of customer reviews
This is a great book! I look forward to implementing many of the ideas. It is very detailed and I would recommend it.Read more
This book have a great overview of things authors must consider to market a book. It's in clear, conversational language a and a comfortable read.Read more
comprehensive, organized, helps navigate a confusing topic for beginnersRead more
I love this book. It is full of useful information on how to market your book. It is easy to read, and at times adds humor....Read more
48 customers mention practical, 48 positive, 0 negative
Customers find the book practical and helpful, particularly noting its usefulness for those with a wide marketing strategy.AI Generated from the text of customer reviews
This book was extremely comprehensive and helpful. It’s organized in such a way that the information is easy to find and the information is current....Read more
Practical, timely advice that has given me the courage to jump into my own marketing for the first time and feel like I have great direction....Read more
...Excellent resource. Particularly important are the parts on how Reedsy is helpful to new authors. Bravo!Read more
This book is very helpfulRead more
32 customers mention marketing, 31 positive, 1 negative
Customers find the book provides a good overview of book marketing, covering multiple aspects of publishing and offering unique strategies, with one customer noting particularly genius automated marketing approaches.AI Generated from the text of customer reviews
...So this book blends my two loves of fiction writing and digital marketing....Read more
...The book has given me good ideas for marketing.Read more
Pleasantly surprised at just how many great ideas and unique marketing strategies were shared here. The book wasn’t a promo piece or fluffy at all....Read more
...need, from building an author brand to mastering social media, running ads, and engaging with readers effectively....Read more
26 customers mention readability, 22 positive, 4 negative
Customers find the book easy to read and understand, describing it as concise and clear.AI Generated from the text of customer reviews
...Turn to the section you are interested in and get clear, concise, helpful information, and links to even more material you can check out....Read more
...Here's a free book that puts it all together in a readable and organized way, allowing a first-time author to understand the different platforms for...Read more
Covered a wide range and gave good advice with actionable tips. Easy to read. I read it from cover to cover in two days.Read more
Concise, helpful information without going into detail overload....Read more
19 customers mention writing style, 18 positive, 1 negative
Customers appreciate the writing style of the book, finding it well-crafted, with one customer highlighting its comprehensive coverage of blurb-writing tips and another noting its approachable tone that's not dictatorial.AI Generated from the text of customer reviews
Very well written and readable. Clear and understandable advice of many aspects of marketing one's indie books. Excellent resource....Read more
Great book, well written, excellent practical advice. No fluff. Does what it says on the tip. Thanks for writing it!Read more
...The writing style is engaging, and it is one book that was hard for me to put down....Read more
...It was also written in a way thay never made me bored! Really helpful!Read more
18 customers mention detailed, 17 positive, 1 negative
Customers appreciate the book's detailed approach, with step-by-step guides that break down complicated strategies into bite-sized pieces, making it easy to revisit specific sections.AI Generated from the text of customer reviews
This book offers a refreshing, step-by-step approach to navigating the complexities of book marketing....Read more
...There are excellent tips, cautions, and step by step guides in this book. Definitely recommend it for indie authors new and experienced.Read more
...don’t want to spend all your time marketing, this book gives you a solid strategy to free up more time to actually write.Read more
...Very direct, specific and applicable....Read more
11 customers mention value for money, 11 positive, 0 negative
Customers find the book well worth its price.AI Generated from the text of customer reviews
Valuable informationRead more
...of how to optimize your book's metadata and categories was worth the price alone....Read more
...(Fayet recommended it and I think it is well worth the price)...Read more
...I'm more of a paper sort of person. Definitely worth buying if you're serious about self-publishing.Read more
9 customers mention ease of use, 9 positive, 0 negative
Customers find the book easy to use, with one mentioning it is beginner-friendly.AI Generated from the text of customer reviews
...This book is very well written and easy to follow. I bought the paperback so that I can pull it off the shelf and refer to it often.Read more
...read because he breaks down complicated strategies into bite-sized, doable steps that make sense and cuts through the metadata, categories, and...Read more
...The insights shared were practical and easy to implement, making it a worthwhile read for any aspiring author looking to boost their book's...Read more
A must read for every indie author (or wanna be indie author). Beginner friendly while going deep at the same time....Read more
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