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Woolworths sells EziBuy to Noni B shareholder Alceon Group

Sue Mitchell

After a 10 month sale process, Woolworths has sold online and catalogue retailer EziBuy to investment and advisory company Alceon Group, the major shareholder in womenswear retailer Noni B.

Former Woolworths chief executive Grant O'Brien bought EziBuy from private equity firm Catalyst Investment Managers for $318 million almost four years ago to boost BIG W's online capabilities.

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writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at [email protected]

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