Media investor James Murdoch has agreed to buy a number of Vox Media’s assets including New York magazine, the Vox news site and the podcast division.
As America approaches its 250th birthday, USA TODAY is reviving a nearly forgotten newspaper tradition with the debut of the “USA TODAY March,” a new Sousa-style composition celebrating journalism, patriotism and community connection. In this recent E&P Reports vodcast interview — featuring video from the May 15 debut performance of the march — USA TODAY’s Liz Johnson and composer and features writer Jim Beckerman discussed how the unusual project evolved from a piece of newspaper history into a modern effort to reconnect audiences with the civic and cultural role journalism once played in American life.
As the local news landscape continues to shift, a new initiative is aiming to ensure that important journalism reaches broader audiences. Newsmatics, the media intelligence company behind the global Affinity Group Publishing (AGP) network, has launched “Journalists Wanted,” a program designed to help credible journalists expand their reach while maintaining full ownership and control of their work.
Local media companies generate millions of impressions, thousands of clicks and a steady stream of leads for advertisers. Yet too often, somewhere between the moment a prospect reaches out and the moment a sale should happen, the opportunity disappears — the phone goes unanswered or the follow-up comes too late. Increasingly, publishers are realizing the real problem isn’t lead generation but what happens after the lead arrives — a gap Rachel Nulman-Shapiro, chief marketing officer at vcita, says is quietly driving advertiser churn.