Ready to boost engagement with your YouTube channel? 📈 With the latest Demand Gen update, you can now set your campaigns to optimize for follow-on views. For any industry, it can be a valuable way to drive lasting engagement with your channel. Learn more about the update: https://goo.gle/4ea67g0
Google Ads
Advertising Services
Mountain View, California 839,823 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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Want the latest from Google & YouTube from #CannesLions2025? Follow Think with Google throughout the week to get the inside scoop – from next gen AI innovations to the future of marketing. You won't want to miss this ⬇️
Sun’s out, and so are we 🌞 The #GoogleBeach is open! We’ll be your eyes and ears on the ground, bringing you updates from the festival. Stay tuned for insights from marketing leaders on the AI innovations shaping the future of creativity — like Flow powered by Veo 3, which created this video. What are you most excited to learn this week? ✨ #CannesLions2025
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Innovation moves fast. Are you keeping up? 🚀 Falling behind on the latest Google Ads insights and new products innovations is easy. But not with Accelerate with Google. Our new program gives you access to digital content tailored to your goals, including the latest industry insights and advanced product training all throughout the year. Oh... and did we mention you can earn certificates and awards? 🏆 Register now 👉 https://goo.gle/awg2025 #Acceleratewithgoogle
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Hear how Eric Schwartz, CMO at The Clorox Company, thinks about leveraging AI to be consumer-obsessed. 📈💡 You can learn more about our latest Ads innovations here: https://goo.gle/4kwvjQ2
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For over two decades, Google Ad Grants has been a cornerstone for nonprofits, driving billions of website visits. We're excited to announce that now, nonprofits using AI-powered Performance Max campaigns in Ad Grants can run on eligible Google Maps inventory. By expanding this to Google Maps, we're enabling nonprofits to connect with people precisely when they're searching for nearby services, maximizing their reach and accelerating their mission. Discover how Google for Nonprofits is leveraging AI to empower organizations: https://goo.gle/4kUKfXS
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#CannesLions2025 is bringing together ad industry leaders to celebrate peak creative performance 📈 We’re excited to explore the future of creativity at the #GoogleBeach, with product demos and the latest AI innovations — like this video, made with Google’s Veo 3. Follow Think with Google for more exclusive updates from Cannes!
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Did you know that advertisers running Google Search + YouTube ads drove 21% higher ROAS than all other media?* 👀 Google Search + YouTube help you reach customers from discovery to decision. Here’s how: → Shorts ads connect you with users as they scroll. In fact, 58% of respondents said YouTube Shorts ads introduce them to new brands or products, 16 points higher than other short-form video platforms** → Creators on YouTube are trusted content-makers. 83% of surveyed GenZ viewers in the US agree that YouTube has creator content that helps them research and discover products when shopping*** And, you can now connect with creators directly via the creator partnerships hub! Learn more about #GML2025 product announcements at goo.gle/3Zow4lG Source: *Google-commissioned TransUnion MMM Meta-Analysis & Synergy Simulations of YT + Search vs. All Other Media in aggregate, US, 4,046 Auto, Consumer Electronics, CPG, Finance, Retail, and Travel models, Q1 2022 – Q4 2024. **Google/Material, Power of YouTube Shorts, US, 2024, n=1,800, Ages 13-54 & watch YT Shorts at least once a month, Field Dates: 11/7/23 - 11/22/23 ***Google/Kantar, Future of Video, n=300 GenZ (18-27) YouTube viewers, n=2160 weekly video viewers 18-64 (US), fielded from (1/28/25-2/10/25). Competitive set includes 9 market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Max, Facebook, Instagram, TikTok, Snapchat.
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Google and AppsFlyer have teamed up to bring you the ultimate guide to web-to-app success! 🤝 This playbook is packed with best practices to help you create a seamless user journey and maximize the value of your mobile traffic. Download it today! → https://goo.gle/45PZRYv
TL;DR: Web and app aren’t separate journeys - they’re one path. And it’s time to make it seamless. A new playbook from AppsFlyer and Google Ads breaks down how brands are turning mobile traffic into high-value app users with smarter web-to-app journeys. Inside, you'll learn: 🔹 Why web-to-app campaigns boost conversions by up to 77% 🔹 How to make web and app work together to drive user acquisition and re-engagement 🔹 Which solutions unify web and app journeys to measure full-funnel ROI Read the full playbook here: 👉 https://lnkd.in/dgSC6KHt
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Unlock deeper creative insights with new PMax updates! Discover what's got Frederick Vallaeys buzzing about the latest report updates, and how this new level of transparency can help you optimize your campaigns. ⬇️
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#CannesLions2025 is all about peak creative performance, and so are Google and YouTube! 🏖️ Stay tuned for a behind the scenes look at the #GoogleBeach, with incredible speakers, product demos, and brand-new YouTube activations. You won’t want to miss this! ⬇️
We’re bringing you along to Cannes! 🌞 Whether you’re in town to celebrate creative excellence in marketing or following along from home, don’t miss updates from the #GoogleBeach! Google and YouTube are teaming up to bring you AI-powered product demos, thought-provoking discussions, and can't-miss events with YouTube creators. Be sure not to miss YouTube CEO Neal Mohan’s keynote on Wednesday, June 18, at 10 a.m. CEST 🎥 And stay tuned to our channel for real-time coverage 🏝️ #CannesLions2025