Leagues
How the NBA Pulled Off Its ‘Jingle Hoops’ Christmas Ad
The third most-watched video on the NBA YouTube channel isn’t game footage or a dunk highlight reel. It’s a commercial. “Jingle Hoops” was a…
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Coaching Salary Cuts Support Economist’s ‘O’Bannon’ Testimony
Roger Noll insists that he’s not looking for an I-told-ya-so moment. But the economist and Stanford professor emeritus may have nevertheless arrived at it this month…
How the NBA Pulled Off Its ‘Jingle Hoops’ Christmas Ad
The third most-watched video on the NBA YouTube channel isn’t game footage or a dunk highlight reel. It’s a commercial. “Jingle Hoops” was a 30-second spot released…
Sporticast 408: Christmas Eve Holiday Roundup
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams chat through a host of rapid-fire topics heading into the holidays. They start with…
NCAA Grants JUCO Waiver in Wake of Diego Pavia Decision
It didn’t take long for a federal judge’s decision last week to grant an injunction to Vanderbilt quarterback and former junior college transfer Diego Pavia to…
Exclusive
NBA Set to Raise Team Debt Limit $150M to $475M
The NBA is on the verge of raising its debt limit from $325 million to $475 million, according to multiple people familiar with the details. It would mark the first…
NASCAR Motion Denied as 23XI and Front Row Near Charter Status
In a move that shifts the gravity of the 23XI Racing and Front Row Motorsports antitrust case against NASCAR to the U.S. Court of Appeals for the Fourth Circuit, U.S…
SI Sees Tranquil Ending to Tumultuous 2024
At the beginning of 2024, Sports Illustrated seemed to be the subject of more headlines than it was writing. SI-owner Authentic Brands Group and SI’s licensed publisher…
23XI Racing, Front Row Dispute NASCAR’s ‘Tired’ Case
23XI Racing, which is owned by Michael Jordan and Denny Hamlin, and Front Row Motorsports filed a brief Monday morning urging U.S. District Judge Kenneth D. Bell to deny…
2024: The Year College Sports Turned Pro
If 2023 was a year of legal chaos for the NCAA, 2024 was a year of legal transformation. Under the leadership of former Massachusetts Gov. Charlie Baker, the NCAA…
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Sportico Features
NASCAR, Michael Jordan Dispute Headed for Critical Day Monday
While firing back at NASCAR’s critiques of him, U.S. District Judge Kenneth D. Bell has made Monday a crucial day in 23XI Racing’s and Front Row Motorsports’ antitrust…
Exclusive
Pac-12’s Growth Ambitions Captured in New Trademark Applications
The Pac-12 Conference applied for trademarks this month that attempt to cover various contingencies if the league—which currently has two members, with commitments to…
Buster Posey Leans on Giants Championship Past as Club President
The San Francisco Giants feel like the Giants again with Buster Posey back at the helm. He once led them to three World Series titles from his perch behind the plate as…
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