Leagues
College NIL Revolution Keeps Cheerleaders on the Sideline
The most marketable athlete on the campus of Texas Tech has more than 427,000 followers on TikTok and 447,000 on Instagram. She has starred in a…
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Opendorse Lays Off 20% of Staff as NIL Tech Industry Shrinks
Opendorse, the athlete NIL technology platform, issued a round of layoffs this week, four months after the Nebraska-based company made a significant change to its…
Caitlin Clark Missing as Unrivaled Unveils 3-on-3 Team Rosters
Unrivaled has announced rosters for its inaugural season, but there’s one glaring omission. There’s no Caitlin Clark. Fans were hoping that the Indiana Fever…
Giants QB, Agent Ready for ‘Tommy Cutlets’ Return
Tommy Cutlets is back in the driver’s seat. New York Giants backup quarterback Tommy DeVito was promoted to starter this week after the franchise decided to bench…
PFL Signs Dubai Deal for Multiple MMA Fights in United Arab Emirates
The Professional Fighters League has signed a multiyear agreement with the Dubai Department of Economy and Tourism (DET) and Dubai Sports Council (DSC) to bring regular…
Philadelphia Flyers Sign Chevy as Helmet Sponsor
The Philadelphia Flyers, in partnership with their local Chevrolet dealership group, announced that the automaker will be the team’s helmet sponsor for the rest of the…
Coffey Talk: How GameChanger Makes $100 Million in Youth Sports
Youth sports is becoming bigger business: Venture capital and private equity companies are pouring money into the sector to create apps for parents, athletes and…
Olympic Returns Mixed Thus Far as Sponsors Report Earnings
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. There’s not much doubt that sponsoring…
College NIL Revolution Keeps Cheerleaders on the Sideline
The most marketable athlete on the campus of Texas Tech has more than 427,000 followers on TikTok and 447,000 on Instagram. She has starred in a popular streaming…
Cavs CEO Says Winning Streak Showcased Cleveland to the World
Before the Cleveland Cavaliers saw their 15-game season-opening win streak snapped by the Boston Celtics on Tuesday night, Sportico spoke with Cavaliers CEO Nic Barlage…
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Trump Commerce Nominee Lutnick Has an NCAA Tennis Resumé
President-elect Donald Trump, a fanatical golfer with a base of support in mixed martial arts, has turned to a former college tennis player to implement his economic…
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Michael Jordan Invests in Courtside Ventures’ Next $100M Fund
Michael Jordan is putting money into Courtside Ventures, a VC fund focused on sports, lifestyle and gaming. The billionaire has invested in Courtside’s current…
Commanders Gain Crucial Senate Committee Vote for RFK Stadium Site
Months after the House of Representatives gave its blessing for a potential change to the Robert F. Kennedy Memorial Stadium site, a Senate committee did the same, which…
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