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House Case Portends Reform for NCAA School Financial Reporting
The NCAA is exploring potentially significant changes to its membership financial reporting system (MFRS), the accounting process by which schools…
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House Case Portends Reform for NCAA School Financial Reporting
The NCAA is exploring potentially significant changes to its membership financial reporting system (MFRS), the accounting process by which schools annually disclose…
Ex-Deion Sanders Assistant Claims He Lobbied Saudi PIF for Buffs’ NIL
Deion Sanders’ brand has reached much further than anyone could have anticipated, if a former Colorado football staffer is to be believed. According to a post on…
Why ESPN, NBA TV Passed on Televising WNBA Sellout in Boston
WNBA star DiJonai Carrington sharply criticized the league over its national TV broadcast strategy—but her frustrations may have been misplaced. After the…
NFL Star Kayvon Thibodeaux Named Partner in $20M VC Fund
Kayvon Thibodeaux plays for the New York Giants, but he wants to be a Titan. Not a Tennessee Titan, but a titan of business. That’s one of the reasons the star…
NWSL Eliminates Draft, Boosts Pay as New CBA Overhauls League
The NWSL is eliminating its annual draft, increasing pay and effectively granting no-trade clauses to players across the league, all part of the new labor accord that…
NFL Fans Are Next Target of Trend Genius’ Olympic-Tested Ad Tech
Heartened by the success of an Olympic rollout of new advertising tech called Trend Genius, social media platform X and Genius Sports expect to sell ad campaigns around…
NFL’s Virtual Chain Gangs Not Yet Ready for Primetime
For the first time this preseason, the NFL is publicly testing a virtual measurement system meant to replace—at least partially—the chain crews that have existed for…
Sporticast 373: After Reese’s Reese’s, Caitlin Clark Needs A Clark Bar Deal
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the latest with…
Peacock Adds 2.8 Million Subs During First Week of Paris Olympics
NBCUniversal mustered up an estimated 2.8 million Peacock subscribers during the first six days of the Paris Summer Olympics, a turnout that fell just shy of the 3…
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Sportico Features
Angel Reese Pieces Together Namesake Candy Deal With Hershey
Angel Reese is not only a double-double machine on the court, but she’s proving to be a marketing phenomenon as well. The Chicago Sky forward is now an official…
Elevate Acquires Zinc Agency in Premium Hospitality Push
Elevate has acquired marketing and hospitality firm Zinc Agency in a move to expand its footprint in the experiential premium hospitality space. The sports practice…
Dartmouth Men’s Hoops’ Union Files Unfair Labor Practice Charge
The Services Employees International Union Local 560, which represents the Dartmouth College men’s basketball players, filed an unfair labor practice charge with the…
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