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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Stories on Audience & Social

As social platforms falter for news, a number of nonprofit outlets are rethinking distribution for impact and in-person engagement.
“So much of podcast music is background, feels like filler sometimes, but with our composers, it never is.”
“We are bringing onto this platform — where people usually talk about their lost cat or that they’re looking for an apartment — serious news content sparking a new kind of conversation.”
“We get requests from all over the world, and everyone says that their country is experiencing unprecedented levels of polarization or a breakdown in social cohesion.”
“We do think our results can inform readers’ priors about the potential effects of social media in the final weeks of high-profile national elections.”
“We observe a dramatic increase in posts containing screenshots of Canadian news stories in the post-ban period.”
Just 15% of Americans paid or gave money to a local news source in the past year, according to new research from the Pew-Knight Initiative.
Recent work from the Tow Center for Digital Journalism and the Craig Newmark Center for Ethics and Leadership offers recommendations.
Plus: Surprising attitudes about gender and credibility on the beat, how Trump drives outsized mainstream media attention to alternative media, and “sifting” as the key mode of next-gen news consumers.
Using slides, hand gestures, and the Vietnamese vocabulary of a five-year-old, we talked about fake faces.