Latest in Marketing

In a move to inject some excitement into its regular season, the National Basketball Association has unveiled its new in-season tournament. The NBA Cup is a European cup-style competition that adds some sizzle to the early season schedule. Players on the winning team will get $500,000…

Olivia Dunne, the Louisiana State University gymnast, social media influencer, and Sports Illustrated cover girl, has launched a fund to help other women athletes secure name, image and licensing (NIL) money. The Livvy Fund will initially provide LSU female athletes with exclusive industry tips and…

Disney has announced the dates and schedule for what it terms “the Biggest Disney Fan Event of the year,” Destination D23, which will take place from Friday, September 8 through Sunday, September 10, at Disney's Contemporary Resort at the Walt Disney World Resort in Orlando. The event, tied to the…

In a gimmick borrowed from European soccer leagues, the National Basketball Assn. has reportedly set plans for a new In-Season Final Four Tournament.  ESPN reports the league's schedule addition will be set for Dec. 7 and 9 in Las Vegas. Full details on the competition — including groupings — will be…

Hot dogs aren’t on the menu. Snoop Dogg is on the menu – and on the marquee. Jack in the Box has opened a pop-up restaurant named after venerable rapper Snoop Dogg. The restaurant is open in Inglewood during the Independence Day holiday weekend, closing on July 2. The venue is named Dogg in tha Boxx…

Break out the popcorn. Liam Neeson is back in Retribution, an action film that calls back to 1994’s Speed. Instead of a bus, Neeson is trapped in an SUV with his kids, and can’t risk getting out or pressure triggers will cause the vehicle to explode. Neeson, at a still-robust age 71, has spawned a…

Tom Cruise recognizes he won’t be the only game in town this summer — at least, he wants you to think he recognizes he won’t be the only game in town this summer. On Wednesday, the star of the upcoming Mission: Impossible – Dead Reckoning Part One tweeted pictures of himself in front of three posters…

It’s that time of year again — the break between Cannes and the fall festivals, when the Academy of Motion Picture Arts and Sciences makes its membership invitations. The Oscars group said today that it has extended offers to 398 artists and execs — one more than last year — who have distinguished…

EXCLUSIVE: Joshua Rogers has been appointed as VP, TV and Streaming at Zealot, the award-winning advertising company creating trailers and marketing materials for studios, networks and streaming clients, Deadline has learned. Related Stories …

Pom Klementieff couldn’t stomach Tom Cruise while filming Mission: Impossible – Dead Reckoning Part One.  “I kept telling him to just kick me here,” the actress said in an interview with EW, pointing to her midsection. “I was squeezing abs. ‘You can just go for it. He was like ‘No, no, no, no, no…

The 47th annual "Macy's 4th of July Fireworks” will bring music, patriotic displays, and yes, fireworks to a live broadcast set for Tuesday, July 4 (8-10 p.m. ET/PT) on NBC and streaming on Peacock.  The fireworks will culminate with the Macy's Golden Mile. Honoring the late Tina Turner, thousands…

Next stop for HBO’s “The White Lotus” series could be Australia, creator Mike White said Since it premiered in 2021, the show has moved around the globe. Season one was set in Hawaii, the second in Italy’s Sicily, and the third leg is now is being produced in Thailand. White made his remarks…