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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.
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Succeed with US Hispanic gamers
Succeed with US Hispanic gamers
The goal was to understand key gaming behaviors and experiences, engagement and spend drivers, and the main barriers to spending in these ma
Marcos Pereira
Oct 20, 2022
Data and Insights Into Mobile Gamers in Western Europe
Data and Insights Into Mobile Gamers in Western Europe
This article is part of a collaboration between Newzoo and Google. All market sizing estimates and forecasts in this article are based on…
Newzoo
Jul 1, 2022
Best practices for bringing PC and console games to mobile
Best practices for bringing PC and console games to mobile
Tools and tips to take games from PC or console to mobile and discover new audiences.
Alexey Sobolev
Jun 8, 2022
Becoming a Sustainability-Aware App or Game
Becoming a Sustainability-Aware App or Game
Special thanks to contributors Michael Dietz and Maria Zoe Lopez-Latorre, who provided invaluable input for this article.
Jeni Miles
Apr 8, 2022
5 ways in which top app developers make the most of Play Billing
5 ways in which top app developers make the most of Play Billing
Improving reach, retention and relationships with your users
Scott Gordon
Apr 7, 2022
Go Global at Ramadan
Go Global at Ramadan
Learn about mobile gamers in the Middle East, Turkey, and Southeast Asia, and how to connect with them during the holy month of Ramadan
Nimrod Levy
Mar 23, 2022
Insights into working with game publishers
Insights into working with game publishers
Part 1: Learnings from game publishers in APAC
Rachel Cheung
Mar 9, 2022
Understanding Games that Retain
Understanding Games that Retain
This blog was co-authored by Robbie Hopkins and Sarah Everitt.
Google Play Apps & Games Team
Feb 7, 2022
Experiment with localized items and characters
Experiment with localized items and characters
Driving payer conversion in India and Southeast Asia — part 3 of 4
Ashnil Dixit
Nov 5, 2021
Best practices for launching a sequel to your mobile game
Best practices for launching a sequel to your mobile game
Advice from 3 leading game studios on navigating the challenges of launching a sequel
Francesco Crovetto
Sep 30, 2021
Diversify app revenue with hybrid monetization
Diversify app revenue with hybrid monetization
Trends and tips on how to apply hybrid business models to your apps
Jeni Miles
Sep 22, 2021
How battle passes can boost engagement and monetization in your game
How battle passes can boost engagement and monetization in your game
Read on for battle pass best practices, myth-busters, and data/insights from Google Play & top developers
Aaron Hiscox
Sep 9, 2021
Insights into Latin America’s $3.5 Billion Mobile Games Market
Insights into Latin America’s $3.5 Billion Mobile Games Market
This article is part of a partnership between Newzoo and Google.
Newzoo
Jul 23, 2021
Engaging players and unlocking spend in Spanish speaking Latin America
Engaging players and unlocking spend in Spanish speaking Latin America
7 tips for successful games in Mexico, Colombia, Chile, and Peru
Maria Reis
Jul 15, 2021
Increase engagement and distribution using local events and holidays
Increase engagement and distribution using local events and holidays
Driving payer conversion in India and Southeast Asia — part 2 of 4
Ashnil Dixit
Jun 28, 2021
Converting to an in-app purchases led revenue model
Converting to an in-app purchases led revenue model
Discover the 3-step strategy BitMango used to diversify its revenue streams
Hongkeun Kim
Apr 21, 2021
Demystifying Chinese languages in the app world
Demystifying Chinese languages in the app world
Countries and territories where they speak and read Chinese represent a significant opportunity for your apps and games. However, it’s not…
Jennifer Chan
Apr 20, 2021
Supercharge your mobile games business with Firebase
Supercharge your mobile games business with Firebase
Mobile games have evolved rapidly in recent years. Player expectations have increased along with this evolution. Players now demand games…
Rogers Reichert
Mar 29, 2021
Seamless multi-platform app development with Flutter
Seamless multi-platform app development with Flutter
Discover how Flutter supports creating beautiful experiences on any device.
Google Play Apps & Games Team
Mar 25, 2021
Google Play subscriptions boost engagement for games
Google Play subscriptions boost engagement for games
Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.
Toru Shimazaki
Mar 19, 2021
Implementing the 4 UX design principles
Implementing the 4 UX design principles
Explore ways to deliver apps that enhance digital wellbeing through the real world example of selfie filters — part 3 of 3 of our…
Google Play Apps & Games Team
Mar 17, 2021
UX tips to optimize in-app purchases in games
UX tips to optimize in-app purchases in games
etermax shows how simple improvements can help drive revenue
Google Play Apps & Games Team
Mar 12, 2021
Collaborating with local payment partners to drive awareness and conversion
Collaborating with local payment partners to drive awareness and conversion
Driving payer conversion in India and Southeast Asia — part 1 of 4
Ashnil Dixit
Mar 10, 2021
From PC to mobile: Lessons in expanding to multi-platform gaming
From PC to mobile: Lessons in expanding to multi-platform gaming
Riot Games provide key insights into going from PC to mobile — part of the Apps, Games, & Insights podcast
Jen Donahoe
Feb 23, 2021
4 UX principles that put people-first
4 UX principles that put people-first
Explore ways to deliver apps that enhance digital wellbeing and learn more about how these design principles can help in practice — part 2…
Google Play Apps & Games Team
Feb 12, 2021
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