Today I asked @CaseyNeistat probably the most important question I could think of for #YouTube Creators today... here is Casey’s advice for aspiring or current #YouTubers...
(Thanks Casey! 😎)
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Roberto Blake 
Creative Entrepreneur
Creative Entrepreneur@robertoblake
Roberto Blake 🇺🇸🇵🇦🗽Creative Entrepreneur’s Tweets
People get really uncomfortable and mad when you don't fit the narrative of what they want you to be and what aligns with their ideology of how you should act.
Don't give in. You don't have to be an insipid image of a stereotype. Keep surprising people. 🦩
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Thinking I’m going to buy a 2nd wireless mic.
This mic was able to do as good or better job than my $600 microphone that let me down.
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Crazy stats 👇
33% of high school graduates never read another book the rest of their lives
42% of college grads never read another book after college.
70% of US adults have not been in a bookstore in the last five years
80% of US families did not buy or read a book last year
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Honoured to have Won Man of The Year at the #BritishMuslimAwards! Truly blessed and grateful to do what I do #Alhumdulillah
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Do not sign contracts where you don’t own your YouTube channel…
If you’re a talent hired to play a role on a YouTube channel, or the host of a show/channel, it’s not your channel and that’s different.
If you build the channel, don’t sign it over to anyone else…
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Positive voices and lighthearted distractions are more important than ever for people right now…
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To give you a break from doom scrolling I’ll be sharing some wildlife photos on the timeline.
Also words of encouragement.
Relaxing music.
And helpful content.
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Palette Cleanser
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Be on the lookout for this tiktok scam
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TikTok livestreams offer monetization tools via “gifts” viewers can send the streamer. Now, people all over the world are making fake Ukraine livestreams to solicit donations. twitter.com/oneunderscore_…
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Creators, you are the distraction. You are the normal.
Keep making stuff.
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Let's talk the future of entertainment, what are influencers in the metaverse, + whatever else comes up in this week's Web3 and M3: twitter.com/i/spaces/1dRKZ
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If anyone is in LVIV🇺🇦 planning to leave in the next 24 hours DM me. trying to get someone out and options are horrible
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It’s been a long time since I studied physics in any meaningful way…
But it’s hard to imagine we don’t have means of neutralizing nuclear weapons.
Some type of way of creating a large scale particle field to render the materials inert?
Is that remotely feasible?
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Really enjoyed talking with about why she decided to start a channel to help others plan their finances and get organized. Learn about her YouTube journey & what she hopes to take away from the #YouTubeBlack Voices program:
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A person sacrificed everything for his job:
He was busy.
He never dinned with his family
He destroyed his health.
He spent all of his time making someone else's dream come true.
Then the company fired him to save money.
End.
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It’s mentally unhealthy to doom scroll, or to be bombarded constantly with things that make you feel powerless or small, or trigger your anxiety.
By insisting entertainers use their platform to display their virtue, it robs ppl of a boundary that might be essential to them.
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By insisting our entertainers do more than entertain, it creates as situation where people don’t have the ability to opt out of things that are emotionally overwhelmed, or don’t have a space to decompress from their own stress and hardship.
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And frankly I think the culture of insisting that the people who entertain us prove their “virtue” or that “we’re supporting good people” is absurd.
It’s their job to entertain, it doesn’t need to be more than that. And ppl need escapism to mentally cope in hard times.
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Im fine With entertainers NOT having a public opinion on geopolitical events they aren’t necessarily educated about. You can’t be good at everything.
No, I don’t think you have to “use your platform”.
The option to lend it to experts is there. But even that isn’t necessary.
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Some genius should invent technology that makes nuclear weapons inert…
Take Armageddon off the table.
Also if some unreasonable person can start roundhouse kicking our so called world leaders directly on the face I’m not exactly going to complain about it.
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Main Channel - 10-20 min videos
Podcast Channel- Livestreams
Highlights Channel - Shorts
BTS Channel 8-10 min videos
This is my overall strategy right now going forward.
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new video about the safemoon lawsuit just dropped. 👀
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4 years ago, I started making silly internet videos in my bedroom at uni.
Now, I’ve got a team of 20 people, 2.7 million subscribers, and I'm still making [silly] internet videos.
This is my simple framework to growing your YouTube channel 👇
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I’m trying to figure out the digital equivalent of making shadow clones…
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If you're paying for community management, use contracts, and have accountability and security protocols in place.
Know what appropriate boundaries for that relationship look like too.
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As you grow into a full-time content creator, consider how to create more support systems to help you engage with your community and not be overwhelmed. Consider not just having volunteer moderators for streams, but even consider paying for it and putting guidelines in place.
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Instead, give your emotional energy to LOYAL audience members and make them a priority.
Prioritize people who are consistent, or who support you with their wallets and not just eyeballs and people who share your content or contribute to your community.
Reward LOYALTY.
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The most honest reaction to negative criticism for most human beings is the one we had as school kids... saying mean things back or punching someone in the face... which is not acceptable for adults lol...
So you may as well not respond or respond unemotionally.
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I seriously mean that. You DO NOT have to take criticism well... valid or invalid. You can be hurt, frustrated, or even think ppl are full of sh**
But the cardinal sin is RESPONDING to criticism poorly in public. Your best course is to not respond at all or be diplomatic.
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But unlike customer service, I don't think you have to respond to negativity at all and you can set that boundary for your mental healht.
Also, not all criticism is valid and has to be taken well. You don't have to take criticism well, you do have to react to it well in public.
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I think if you try to reply to every comment once you have hundreds of videos in your inventory, it will overtake everything.
A good system can be exclusively 10 minutes in the morning, afternoon and evening to reply to and read comments. Makes it managable.
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The customer service side of being a content creator: In my case I think of replying to comments almost like addressing a "ticket system" in terms of support.
From 0 to 100K I use to try to reply to every comment because it was like clearing the tickets out. Now just 100 a day.
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