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Content Research

• Content Exploration

  Content Exploration

  Identify highly successful articles for a topic or website based on aggregated social engagement across Twitter and Reddit using the Content Exploration tool. Aggregated article metrics include:

  • Twitter Tweets, Retweets, likes and replies
  • Reddit posts and comments

• Competitive Content Analysis

  Competitive Content Analysis

  Compare successful articles based on social media engagement across up to 10 websites to help uncover topic gaps in your content strategy.

• Topic Research

  Topic Research

  Explore relevant, high-opportunity subject areas by analyzing social engagement across niche topics using the Content Exploration tool. Topic metrics include:

  • Total articles related to a topic that were publicly shared on Twitter or Reddit
  • Total engagement on Twitter and Reddit for public articles related to a topic
  • Average engagement per article in a topic

• Top Publishers by Topic

  Top Publishers by Topic

  See the top sites publishing content about a topic, organized by social media engagement. Discover influencers and sites to partner with.

SEO Analysis

• Site Audits (2 per month)

  Site Audits (2 per month)

  Detailed, page-level assessment of your site's SEO, performance, usability, and more. Includes step-by-step recommendations for how to improve. Reports are downloadable.

• On-Page SEO Checker

  On-Page SEO Checker

  Evaluate how well your pages are optimized for search. Get an actionable report with tasks to improve your SEO performance.

• Competitor Backlink Checker

  Competitor Backlink Checker

  Find sites that link to multiple competitors. Uncover backlink gaps you are missing.

Keyword Research

• Competitor Keyword Matrix

  Competitor Keyword Matrix

  Find both organic and paid keywords that multiple competitors are getting traffic for. Filter for gaps where your site is missing out.

• Keyword Difficulty Tool

  Keyword Difficulty Tool

  Find easy-to-rank keywords based on your site's Competitive Power – a measure of your site's ability to compete in search.

• Keyword Share of Voice

  Keyword Share of Voice

  Understand the competitive landscape by seeing which sites get the most share of voice for the keywords you care about. Available for organic and paid keywords.

• Organic Keywords

  Organic Keywords

  See the keywords that drive organic search traffic for many sites in our database.

• Paid Keywords

  Paid Keywords

  See the keywords that drive paid search traffic for many sites in our database.

Competitive Analysis

• Site Overview

  Site Overview

  View a site's performance over time. Includes keyword opportunities, content topic opportunities, Alexa Rank, engagement metrics, site flow, audience geography, and more.

• Site Keywords

  Site Keywords

  View the top keywords sending traffic to a site from search results. Available for both organic and paid keywords.

• Site Comparisons

  Site Comparisons

  Analyze and monitor the performance of up to 10 sites at a time, including:

  • Historic Traffic Trends
  • Traffic sources (Insight, Advanced, and Agency only)
  • Reach %
  • Pageviews %
  • Pageviews/User
  • Bounce Rate
  • Time on Site

• Sites Linking In

  Sites Linking In

  Identify sites that link to a site you’re interested in.

• Site Screener

  Site Screener

  Find sites that match your search criteria. Perform market research in an industry, discover partnership opportunities, and more.

• Top Sites

  Top Sites

  View top sites globally and by country.

Audience Analysis

• Audience Interest

  Audience Interest

  Learn about the interests of a site's audience. Find out what sites they visit, and do targeted keyword research for content, SEO or PPC campaigns.

• Audience Overlap

  Audience Overlap

  Find sites that share a similar audience.

• Social Engagement Trends

  Social Engagement Trends

  Our Content Exploration tool helps you understand how an audience is engaging with content over time with daily, weekly, and monthly trends of social media engagement with public articles across a website or topic.

Alexa Certified Rank

Alexa Certified Rank

By directly measuring your site’s traffic (including AMP pages), Certified Alexa Rank is a superior measure of your site’s popularity. Alexa does not send traffic to your site.