2 of 3 — Acquire and engage your target audience to build traction and gain more mindshare

How 11 rival game studios rallied 250 million game players using green activations in their games.

A guide to Google Play’s pre-launch tools

1 of 3 — Design and build apps to turn that “back of the napkin” idea into a product that delights users

Clarifying the Whys & Hows of the Android In-App Review API

Discover tips to help you find effective approaches to sub-dollar and localized pricing

How games developer Ilyon optimized their studios and titles for in-app purchases (IAP) monetization

The unprecedented Covid-19 outbreak has changed people’s behaviours in countless ways with cultures, industries and individuals forced…

Discover how three Japanese developers created value for their users and hear insights from their businesses

Posted by the Chrome OS team

This is the second post in a series focused on integrating Google Play’s billing system into your Android app. If you want to start from…

Learn how Wooga localized their mobile puzzle game ‘June’s Journey’ for Japan and South Korea and achieved success in these new markets

Learn how the combined use of Firebase & Google Play quality tools provide you with broad and in-depth insight into your app’s stability.

Advice from APAC game developers on game development, operations, and new working norms under the current global context

For many Android apps, the main source of revenue comes from selling digital content through the app. This can be in the form of selling…

Maximiliano Rodriguez, Platforms Operations Director at Gameloft, discusses the challenge of taking games to big screens and new platforms.

Leading developer Zynga shares insights on how to play the long-game for success in M&A deals

A guide to trust and safety, platform value, and respecting the user, with practical steps you can take to ensure user data privacy.

Ben Clarke from Jagex provides some of the innovative approaches to player engagement and retention taken to launch their games on mobile.

Part 4 of 4: User journey guide for Google Play apps and games

Learn how to navigate the investment process and maximize investor appeal from venture capital expert, Matteo Vallone.

Part 3 of 4: User journey guide for Google Play apps and games

8 tips from the BBC to guide accessibility in apps and games — part of the Apps, Games, & Insights podcast

Part 2 of 4: A guide to the user journey for Google Play apps and games