Latest in Marketing

Jacqueline Parkes, the chief marketing officer of ViacomCBS' Entertainment and Youth Group, is stepping down at the end of the year. Parkes, who also is EVP of digital studios, has been leading marketing for the channels group that includes MTV, VH1, CMT and Logo for the past five years. She was promoted to oversee…

EXCLUSIVE: In a fall TV season turned upside-down by COVID-19, how does the leading broadcast network by total audience get that audience to tune in? That’s been the promotional challenge faced by Mike Benson and his troops at CBS as the network reaches an inflection point in its pandemic-adjusted season tonight. The…

Not to send everyone screaming for the exits, but it wouldn’t be out of the question if Warner Bros. moves Wonder Woman 1984 off its Christmas Day global theatrical release. Facts are facts, whether former Vice President Joe Biden takes the U.S. presidency or President Donald Trump continues: Movie theaters in New…

Win, lose or draw, the frantic election cycle has already made one thing painfully clear: The movies will never catch up. They are too slow. A collaborative, deliberative medium like cinema can never keep pace with events—or more properly, with perceptions of and fascinations with seeming events—that change almost…

A video designed to lure athletic recruits to the University of Southern California has been pulled by the school after backlash on its insensitive tone. The video showed Trojans players and coaches attending a fake premiere and Hollywood Hills pool party. It was created by the school’s new BLVD Studios, a creative…

Like most venues in Hollywood, the 97-year-old TCL Chinese Theatre has been shuttered since the pandemic closed down the planet earlier this year. But one of Hollywood's most iconic symbols of cinematic history and a magnet for more than 5 million tourists a year has used the downtime to plan a new way to bring people…

Bob Gibson, who cofounded the powerhouse music publicity firm Gibson & Stromberg in the late '60s and worked with some of the genre’s biggest acts, died Oct. 23 in Los Angeles at age 80. No cause was given. Gibson & Gary Stromberg founded their publicity firm in 1969 and represented the Rolling Stones, Pink Floyd…

Sony Pictures is merging its theatrical, home entertainment and TV distribution marketing operations under the co-oversee of Josh Greenstein, the studio’s Motion Picture Group President, and Keith Le Goy, the studio’s Networks and Distribution President. Due to the combining of departments, we hear roughly 35 staffers…

TikTok Tuesday unveiled a pact with e-commerce platform Shopify offering more than a million merchants on the platform a dedicated channel to reach TikTok users with creative marketing. Through the new TikTok channel for Shopify, businesses can create, manage and measure TikTok ad campaigns without leaving the Shopify…

What a great time not to be a movie marketer. Theaters half-closed, with COVID-19 again rising. Pipeline dried up. Academy of Motion Picture Arts and Sciences asking, in a survey that was due last week, how the pandemic is affecting your craft. Or what's left of it. But movie promoters on the whole are an optimistic…

Netflix will offer a free trial of its full service to everyone in a country for one weekend, starting in India and going to other global territories. The streaming giant revealed the plan during its third-quarter earnings interview, which followed the release of results that undershot subscriber and earnings…

Disney+ has released the character posters for Season 2 of The Mandalorian, which premieres on October 30 after its wildly successful first season that saw the first live-action Star Wars spinoff score 15 Emmy nominations including for Drama Series. The posters reveal the four main characters from that first season…