Latest in Marketing

Bob Gibson, who cofounded the powerhouse music publicity firm Gibson & Stromberg in the late '60s and worked with some of the genre’s biggest acts, died Oct. 23 in Los Angeles at age 80. No cause was given. Gibson & Gary Stromberg founded their publicity firm in 1969 and represented the Rolling Stones, Pink Floyd…

Sony Pictures is merging its theatrical, home entertainment and TV distribution marketing operations under the co-oversee of Josh Greenstein, the studio’s Motion Picture Group President, and Keith Le Goy, the studio’s Networks and Distribution President. Due to the combining of departments, we hear roughly 35 staffers…

TikTok Tuesday unveiled a pact with e-commerce platform Shopify offering more than a million merchants on the platform a dedicated channel to reach TikTok users with creative marketing. Through the new TikTok channel for Shopify, businesses can create, manage and measure TikTok ad campaigns without leaving the Shopify…

What a great time not to be a movie marketer. Theaters half-closed, with COVID-19 again rising. Pipeline dried up. Academy of Motion Picture Arts and Sciences asking, in a survey that was due last week, how the pandemic is affecting your craft. Or what's left of it. But movie promoters on the whole are an optimistic…

Netflix will offer a free trial of its full service to everyone in a country for one weekend, starting in India and going to other global territories. The streaming giant revealed the plan during its third-quarter earnings interview, which followed the release of results that undershot subscriber and earnings…

Disney+ has released the character posters for Season 2 of The Mandalorian, which premieres on October 30 after its wildly successful first season that saw the first live-action Star Wars spinoff score 15 Emmy nominations including for Drama Series. The posters reveal the four main characters from that first season…

Days of Our Lives star Kristian Alfonso, one of the daytime drama's most recognizable and longest-tenured stars, posted shots today of her last scenes on the show via Instagram. She added the hashtag #thankful as part of her shoutouts to various supporters. Alfonso announced earlier she is leaving the NBC series…

EXCLUSIVE: Critical Content, a leading independent nonfiction production studio, is forming a TV development deal with Wham-O, maker of classic toys like the Frisbee Disc, Hula Hoop and Slip 'N Slide. Under the pact, the two companies will develop and create live-action TV content built around Wham-O brands. The first…

CBS is rolling out a major revamp and consolidation of its brand identity across its various platforms and divisions in an effort to retain its standing in a rapidly evolving, streaming-obsessed media landscape. The initiative, which got under way before the ViacomCBS merger closed last December, will change logos…

Vice Media Group has appointed veteran marketer Nadja Bellan-White to the newly created post of global chief marketing officer. The role unites marketing, branding and communications under a single executive for the first time. Bellan-White, whose tenure at Ogilvy culminated in her recent work on Unilever’s Dove…

Director M. Night Shyamalan unveiled the title and artwork for his upcoming Universal thriller, now revealed to be called Old. "Feels like a miracle that I am standing here shooting the first shot of my new film. It's called Old," Shyamalan tweeted today. (See the tweet below.) Accompanying the tweet was artwork – a…

Leading Hollywood analytics firm MarketCast is buying Deductive (formerly Dativa), a big data service provider to U.S media and consumer electronics in a deal that will help studio clients better predict audience behavior — including box office and PVOD consumption — and determine how best to target marketing…