Dynamic page content container for PHP 5.3 though PHP 7 and HHVM. Change the background color, headline text, hero image or any combination of elements by assigning query string parameters to a specific value. Also gracefully resolves a value when errors occur.
For this project, we will be working to understand the results of an A/B test run by an e-commerce website. The company has developed a new web page in order to try and increase the number of users who "convert," meaning the number of users who decide to pay for the company's product. Our goal is to work through this notebook to help the company understand if they should implement this new page, keep the old page, or perhaps run the experiment longer to make their decision.
A major issue with traditional, statistical-inference approaches to A/B Testing is that it only compares 2 variables - an experiment/control to an outcome. The problem is that customer behavior is vastly more complex than this. Customers take different paths, spend different amounts of time on the site, come from different backgrounds (age, gender, interests), and more. This is where Machine Learning excels - generating insights from complex systems.
A repository on running an A/B test to identify the impact on brand awareness created by running a personalized advertisement by SmartAd as opposed to a generic advertisement