You've tried to code an email template before and run into trouble.
There are over 30 major email clients using different rendering engines and various email providers like Outlook, Gmail, Apple, Yahoo Mail. Email requires special development skills.
Over 50% of emails are opened on mobile devices.
It is important to consider the experience for iOS and Android users if you really want to get your return on investment. A broken mobile experience can break your campaign.
You don't have time to sit and test email templates all day.
You have a lot to do. You have websites to design. You have code to test. You have products to ship. You have campaigns to send. That's why these templates were created for you.
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“I judge by code quality and this is one of the best sets out there.”
— Dan Denney
These HTML email templates have been tried and tested across all major email clients. They render perfectly and are supported on web, desktop and mobile.
Last year over 50% of emails were opened on mobile devices. You need to make sure your emails don't break for these use cases or you will miss out on opportunities.
Getting responsive design right for email is hard. These templates use a special "hybrid" technique that works across all the major clients. Using this technique the email will know what size of screen it is on and the design responds accordingly to ensure the user has the optimal experience.
These email templates have been designed to work with any and all ESPs. There is nothing specific about the implementation that will restrict you from using one or another. They are simply HTML templates.

You can use these as is for transactional emails, marketing and promotional emails, and lifecycle emails. Or you can think of these as boilerplate templates for your own needs and modify accordingly to suit your use case.
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“Your templates worked great! I played around with other templates... what a pain in the butt. Love that you had them tested using Litmus and were WELL WORTH the cost. Great job.”
— Mark Studebaker, Flowmingo
Responsive HTML email templates for startups, developers & marketers.
Includes inlined CSS, embedded CSS and external CSS stylesheet.
Compatible with all major email service providers.
Tested on all major desktop, mobile & web clients with Litmus.
Fully responsive on mobile devices with 6 column grid.
High resolution compressed image assets included.
$49
$299
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You can copy/paste the template into Mailchimp's email designer and replace the areas you want with merge tags. Read more about using custom templates in our blog.
Use a tool like Postdrop to quickly test sending an email to yourself. Make sure you use the inlined version of the template.
Yes they do. They are responsive and work great in Gmail for mobile. They also work great in all desktop clients, all native mobile clients, and all web clients.
We're tracking bugs in this GitHub repo. Please create a new issue and we'll respond within 24 hours.
Lee Munroe is an Email Designer and Developer based in San Francisco, California.
Lee was Design Lead & Developer Evangelist at Mailgun by Rackspace, an email service for developers, where he open-sourced several email related tools for developers including an automated workflow. His GitHub stars for email related developer tools amount to over 15,000.
As well as open-sourcing software, Lee has spoke at several leading industry conferences about email development including Litmus Email Design Conference (Boston), WebU (Toronto), Future of Web Design (San Francisco), O'Reilly Fluent Conference (San Francisco).
It was an absolute breeze to have responsive emails in production because of HTMLemail.io
— WeddingWoo (@weddingwoo) September 3
Highly recommended!
Never create another responsive HTML email again with @leemunroe's handy pack of common templates HTMLemail.io
— Si Jobling (@Si) August 11
coding emails. what fun. at least I have @leemunroe's cool grunt email workflow to help with the too-much-fun i'm having. i feel less alone!
— Raphaëlle Cantin (@ar_sea) April 19
Using @leemunroe’s HTML Email templates, which is saving so much time and headache: HTMLemail.io
— Kyle Gawley (@kylegawley) October 12
And if you need a quick start guide into building HTML email templates, may I suggest @LeeMunroe’s fantastic post HTMLemail.io
— Patrick Haney (@notasausage) December 9
PROTIP: If you're building a responsive HTML email from scratch, you can't beat @leemunroe's simple starter template HTMLemail.io
— Chris Gabriel (@trampish) November 20
Top voted product on launch day with 2,000 votes & ranked #1 in developer tools.
I think I love you. I can already feel my email headaches flying away :-)
— Adam Davies (Web Developer) August 11