For the many digital publishers who have been shifting their focus to video content, Facebook’s new “Watch” video platform is a sight for sore eyes.
The Association of National Advertisers said a new study has found a variety of nontransparent practices in the advertising production business.
Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.
The Young Turks Network, the left-leaning, YouTube-driven political news outlet led by outspoken activist Cenk Uygur, plans to use its new funding to double the size of its newsroom and business operations. 58
Comcast and FX Networks are teaming up to offer commercial-free viewing of popular shows like “American Horror Story” and “It’s Always Sunny in Philadelphia.”
The Financial Times is launching a new mobile application for Apple iOS devices, six years after it abandoned the platform following disagreements with Apple over revenue and data sharing.
U.S. ad tech company Tremor Video is selling its “demand-side platform” to Israel-based mobile advertising firm Taptica for an enterprise value of $50 million continuing a raft of consolidation in a sector facing stiff online competition from Google and Facebook.
Google is developing technology to let publishers create visual-oriented media content along the lines of Snapchat’s “Discover,” upping the ante in a race among tech giants to dominate news dissemination on smartphones.
GroupM North America Chief Executive Brian Lesser is leaving the WPP-owned media agency group to join AT&T.
New joint venture aimed at reaching car enthusiasts across all media.
Network restructures sales unit, Jo Ann Ross upped to chief revenue officer.
Facebook is redesigning its video tab, now dubbed Watch, to bring its original programming front-and-center and will includes section that showcase videos a user’s friends are watching or those that spark a lot of debate on the platform.
Brandless, an e-commerce startup, is betting shoppers would pay $3 for generic versions of household staples rather than buy Colgate, Heinz and other big-name goods. 236
Historic jeweler’s former chief failed to turn around sales amid the reliance on lower-priced baubles; tricky shift from Audrey Hepburn to Lady Gaga. 94
“Spider-Man: Homecoming” brings two of Hollywood’s biggest competitors together in an unprecedented partnership that one company hopes will revive its movie business and the other expects to be a two-hour promotion for its toys.
Google has thrived by launching new services out of its powerful search engine, but a European Union fine against the company now puts its hallmark strategy under threat.
With the rise of automated digital advertising, marketers get the benefits of scale, low prices and precise targeting. But it also comes with the risk of your brand winding up in the wrong place. Those “brand safety” issues are becoming a recurring headache.
While many consumer product (CP) companies pursue innovation as a key strategy, very few are actually creating new business offerings that deliver value to their customers and shareholders. Deloitte Consulting LLP analyzed top-performing CP companies and identified three areas in which leading innovators excel—innovating beyond product, designing for consumer behavior, and developing systematic capabilities.
An engaging employee experience can help companies attract and retain top talent, and even drive a strong customer experience. Today, workers expect life on the job to be productive, positive, enjoyable, and mobile-enabled. CMOs can collaborate with their C-suite counterparts to create an environment that fosters a rewarding employee—and ultimately, customer—experience.
Medicare Advantage plans are generally the most consistent source of top-line growth and bottom-line results for health plans. To keep it that way, CMOs are working to win over trailing-edge baby boomers, who have new demands for coverage, communication, technologies, and engagement from their health insurance providers.
As part of an effort to empower women and girls, Georgia-Pacific LLC’s Brawny paper towels brand this year continues its “Strength Has No Gender” campaign. Douwe Bergsma, the company’s consumer business CMO, discusses the campaign, as well as gender equality in marketing, with Alicia Hatch, CMO of Deloitte Digital, and Shelley Zalis, CEO and founder of The Female Quotient.
One of the biggest shopping seasons of the year is underway, with parents headed to stores and online to spend an estimated $27 billion on kids’ clothing, supplies, and other gear for school, according to Deloitte’s 2017 Back-to-School Survey. With more parents buying preconfigured school supply kits and classrooms relying more on technology, spending on traditional supplies is expected to fall slightly. Meanwhile, more respondents plan to shop at mass merchants this year, while fewer expect to make their way to traditional department stores.
Some health plan organizations are using data and analytics to identify health care gaps, improve the customer experience, communicate more effectively with members, and realize cost savings. By investing in technologies, people, and processes for analytics, health plan CMOs may be able to address some of the challenges of today’s rapidly changing health care environment.
Please note: The Wall Street Journal News Department was not involved in the creation of the content above.
More from Deloitte
