John Cave

💡 TOP TIP FOR BUSINESSES USING FACEBOOK 💡 Many companies still have a Facebook URL that looks like this: 👉 https://lnkd.in/e4w8-TRn It works… but let’s be honest — it doesn’t look very professional. The good news? ✅ You can change your Facebook URL to your company name or service (as long as it hasn’t already been taken). For example, mine is: 👉 Much cleaner. Much more professional. 💼✨ 👉 Want to know how to do it? Check the comments 👇 for a simple step-by-step guide. Once you’ve updated yours, drop your new Facebook link in the comments so we can all check it out! You’re welcome 😄

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GBP Attributes That Quietly Shape Buying Decisions Most businesses assume customers choose based on ratings and distance. In reality, decisions are often made in the small details. When someone lands on your Google Business Profile via Google, they’re scanning for friction. Not features — friction. Can I book instantly? Is this place accessible? Do they offer what I specifically need? The challenge is that many local businesses treat attributes as optional fields. Multi-location brands often standardize them across every branch, even when services, staff capabilities, or customer expectations differ by location. That’s where intent and presentation disconnect. Attributes like “Online appointments,” “Same-day service,” “Wheelchair accessible,” or “Women-led” don’t just describe operations. They signal alignment. They tell the searcher, “You won’t waste your time here.” In competitive local markets, that reassurance can matter more than a half-star rating difference. Another nuance: attributes influence perceived professionalism. A fully defined profile feels managed. An incomplete one feels passive. Customers interpret that subconsciously. Strong local visibility brings attention. Clear attributes convert that attention into action.

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It doesn't matter how many website visitors you've got! Wondering what a good number of website visitors looks like?  Maybe it's time to shift your focus away from visitor numbers ... My free guide reveals why the total visitor count is a damaging smokescreen.  Find out how to identify the right visitors, improve your conversion rates, and make your website work harder for you. Don't just chase numbers - learn to attract the visitors that matter.  Check out the free guide here: https://lnkd.in/e_6hNjXH

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The best examples of website landing pages I’ve ever seen are the ones that: 1. Show proof of how good they are 2. Show pricing 3. Are better than the pages the visitor viewed before, or will view next I know that point 3 is a bit of a catch-all, but does anyone have views on specific things that work well for people, or have got you to buy into a website that has something great on their landing page?

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Are you seeing your website traffic drop? Yes, well there are a few reasons for this, and some things you can put in place to help. Here is a really easy and clear guide from our Head of SEO & Data Liam Phillips. Feel free to reach out if you have any further queries after reading this :)

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Breaking Out of PPC Maintenance Mode... We’ve all been there - caught in the cycle of budget/target tweaks, negative keyword reviews, and surface-level optimisations. These fundamentals matter. But if you stay in “maintenance mode” too long, you’ll miss out on opportunities for real performance gains. In this week’s blog post, I break down four underused but high-impact actions that can help you shake up your results: 1. Ad Testing that Actually Moves the Needle Think phrase-level comparisons, smart pinning strategies, and messaging sourced from competitor reviews. 2. Landing Page Tests That Challenge "Relevance" Because the most ‘on-topic’ page isn’t always the highest-converting - especially in ecom and local. 3. Campaign Experiments with Smarter Risk Levels Use Campaign Experiments to safely test new bid strategies - and remember, you don’t need 50/50 splits for speculative tests. 4. Image Asset Testing, Upgraded by AI Image-by-image performance data that most people ignore (courtesy of Mike Rhodes). Plus how to use ChatGPT to analyse image patterns for actionable insight. These deeper layers of account work often hide the biggest opportunities - and can be exactly what you need when standard tactics start to plateau. 👉 Read the full post here: https://lnkd.in/et5G6WCx

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From speaking to a number of senior stakeholders across a few businesses recently, I've discovered that the public perception of what "Technical SEO" is sometimes differs somewhat from my own - I've seen a few posts on here saying that Technical SEO is just pagespeed and CWV! Still, it made me think about how I'd define it, and I think for me technical SEO is about improving the Crawlability and Indexability (as in, making it possible for a page to be indexed) of a site, whereas "Content" SEO is about taking those foundations and making the pages more likely to be indexed and more likely to outrank competitors. Yes, there's some overlap there and both teams can always help each other out, but I'm absolutely sick of seeing people say technical SEO doesn't matter then listing five or six technical SEO fundamentals that should just be taken as given. Am I totally off piste here?

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Link building doesn’t work anymore! That’s what I see so many "SEO's" say... "Can you believe your agency buys links" "How to know if your agency is buying links" "Can you still believe SEO's still pay for links" Half of these people, haven't ranked anything... Just saying. Most have corporate SEO roles with massive brands that carry a ton of authority already. But for the average business, acquiring link DOES still work. Better than ever. This page was stuck. Buried. We built one high-quality, relevant niche edit at the end of May. 📈 It jumped to Page 2. One link. Not 100. Not some fancy AI hack. Just relevance, quality, and strategy. 🚫 Don’t waste money on poor links. 💡 Use that cash to barter for real links in your space. The ones that make Google pay attention. Links still work. If your page isn’t moving, maybe you don’t have a content problem. Maybe you just have a no-authority problem.

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I mentioned in a post yesterday that the reality is that at a tactical level GEO is a subset of SEO and, in fact, the tactics required to optimise for Generative AI Platforms are much the same as those required in traditional SEO with an increased weight on a few specific tactics. If you’ve got a good SEO agency, consultant or in-house team who has been doing all the right things over the past number of years, then you can rest assured that this has been having a positive impact on your visibility in Generative AI Platforms and Google’s AI Features as well. If we must use the term, then the GEO equation, as I see it, is as follows: GEO = LLM Optimisation (the objective is to get into the model’s training data so it’s “baked in” and recalled even without grounding) + Grounding Optimisation (the objective is to be visible to Generative AI bots for relevant “grounding” queries on the live web – essentially this is traditional SEO with some slight tweaks). As is the case with Traditional SEO, we can still pretty neatly segment these tactics into 3 categories – Technical Optimisations, Content Optimisations and Authority Optimisations (with some overlap). Technical "GEO" Optimisations: 1. make sure your site is accessible to AI bots / "agents" 2. use clean structured HTML 3. use schema.org markup (this is a controversial topic apparently - while you’ll hear heated arguments about whether schema has any impact on LLM optimisation, in my opinion it can’t hurt – it helps in SEO already, and it may prove valuable down the line. That’s enough of a business case for me) Content Optimisations for "GEO" 1. create comprehensive content guides and hubs 2. use logical content formatting and structure 3. keep content fresh and relevant Authority Optimisations for "GEO" 1. Off site / brand building - while the primary focus of these tactics in the past was to build backlinks, the focus in the context of GEO is more concerned with relevant, contextual citations. 2. Platform diversification #seo #geo #llmoptimisation

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Anyone else having issues with the Ahrefs Rank Tracker lately? We’ve been seeing some real inconsistencies recently... Keywords we’ve manually seen ranking on page 1 are still being reported as “not in top 100", and in some cases, organic URLs are showing UTM parameters (which just doesn’t make sense). I understand there’s always some lag and fluctuation, but right now the data feels off enough that it’s becoming a problem for client reporting. We’ve reached out, and it’s with their dev team, but it's been a few days and there’s still no fix or clear update. We’ve used Ahrefs for years and love the tool and will continue to use it for everything backlink related, but accuracy in rank tracking is a non-negotiable, especially when clients rely on it for performance checks. Curious to hear if others seeing similar issues with Ahrefs Rank Tracker? What are people using for accurate, client-ready rank tracking right now (especially when Search Console access isn’t available)?

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Your website is the cornerstone of your marketing. It’s where your SEO strategy lives, where your PPC campaigns convert and where your brand builds trust. Without a strong site, every other channel is weakened. In this episode of Beyond Rightmove, I explore what makes a high-performing estate agency website and why it should be the first thing you invest in. #BeyondRightmove #EstateAgentMarketing #PropertyMarketing #DigitalStrategy #SuperbDigital

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🚀 New Blog Post: The Ultimate Technical SEO Guide for UK Businesses 🇬🇧 Without technical optimisation, even the best content won’t get noticed by search engines or customers. I've published a guide specifically for UK businesses to enhance website performance and visibility through Technical SEO. In this guide, you’ll find: ✅ Site architecture & crawling ✅ Indexing best practices ✅ Core Web Vitals & speed enhancements ✅ Mobile-first optimization ✅ Structured data (schema) ✅ Essential tools and checklists Whether you're a business owner or an SEO beginner, this guide will help ensure your site appeals to both search engines and users. 👉 Read it here: https://lnkd.in/ewBryrA3 💬 What technical SEO challenges are you facing? I’d love to hear from you! #SEO #TechnicalSEO #DigitalMarketing #UKBusiness #SearchEngineOptimisation #MarketingStrategy #WebsiteOptimisation

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Most businesses don’t have a traffic problem... They have a conversion problem. I’ve looked at a lot of small business websites recently, and the same issues keep showing up: • No clear offer • No strong call to action • Slow response to enquiries • No follow-up system • No automation Then owners wonder why leads are inconsistent. Here’s the harsh truth: Your website shouldn’t just “look good.” It should: • Capture attention quickly • Guide visitors toward action • Collect and qualify leads • Trigger automated follow-ups • Work 24/7 without you That’s where AI becomes powerful. Not for writing blog posts. But for: • Instant responses • Lead qualification • Automated follow-up • Booking calls automatically The businesses that combine strong websites with smart automation will win over the next few years. The rest will keep relying on referrals and hoping. If you’d like me to take a look at your current website and show you a few practical improvements, you can book a free 30-minute strategy call here: https://lnkd.in/gr9WfvQi #LeadGeneration #AI #WebDevelopment #Automation #SmallBusiness

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Have you ever wondered how a small tweak to your website can lead to big conversion wins? A/B testing is the ultimate tool for optimising your website, and this article from Wisepops breaks it down brilliantly. Here's what you'll learn: ✅ What is A/B testing? (Spoiler: It's not just guesswork!) ✅ How to design effective tests that give you actionable insights ✅ Common mistakes to avoid—because bad data = bad decisions ✅ Pro tips for faster CRO wins that move the needle Whether you're just starting or looking to refine your strategy, this is the guide to bookmark. 📈 💡 Pro Tip: Remember, testing isn’t about “winning” every time—it’s about learning what works best for your audience. 👉 Check out the full article and start testing smarter, not harder: https://lnkd.in/eBAhe2E3

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If your SEO tracking software seems broken at the moment you are not alone. Across the landscape people are reporting highs, lows and everything in between. As articles come out that ChatGPT is in fact relying/leaning on Google's search results it would seem the AI wars between Google and OpenAI continue to heat up. SEO tracking software relies on being able to index keyword movement from Pages 1-100 on Google. In the past week, Google has been testing dropping the 100 search result parameter in what is believed to be a move to stop other LLM's from utilising its information https://lnkd.in/gkipwxG8

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