Charlie Dublin

Outbound isn't a volume problem 🛑 More emails ≠ more meetings. It just means more chaos. 💀 Here's what actually moves the needle 👇 ✅ Clear ICP — stop targeting everyone ✅ Multichannel sequences — don't rely on one channel ✅ Consistent follow-ups — 80% of deals close after the 5th touch Work smarter, not louder. 🧠 Drop "SYSTEM" if you want the exact outbound checklist 👇 #OutboundSales #B2BSales #SalesStrategy #LeadGeneration

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🚀 This fortnight’s release is all about visibility. We’ve added At-a-Glance Pipeline Dashboards - giving sales leaders instant insight into: - Pipeline health & key metrics - Deal confidence by value - Playbook adherence & missed actions - Objection handling patterns Plus, smarter filters, clearer timelines, and faster hover insights are live. 🔜 Coming soon: solution-fit scoring, centralised USP management, and customer pain point analysis. 👉 Read the full release notes here: https://lnkd.in/et78aY-z

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Thinking about outsourcing your SDR function? Before you start Googling providers (or asking ChatGPT 😉) Be clear on what you actually need. New market entry? More pipeline? Better lead quality? The right partner should match your goals — not sell you a one-size-fits-all fix. Here’s what to look for (and what to avoid): 👉 https://lnkd.in/eWV2rZZi

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Most UK SaaS companies will spend Q1 chasing pipeline. The ones who win will double down on predictable revenue by reducing churn, increasing expansion, and building renewal confidence from day one. Attached are the focus areas we believe will separate momentum from mediocrity.

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Your best prospects need more than automation. But how do you scale the human touch? Easy—just add Manual Steps to your outbound sequences.   Introducing Unify's Manual Steps, designed to help you add manual touches to your automated sequences, just like you would in Outreach or similar tools.   The complete workflow: Add → Configure → Action   1️⃣ Add manual steps to any sequence • Manual emails for personalized outreach • Phone calls for cold calling champions • Action items for gifts (DoorDash, Sendoso) or custom activities   2️⃣ Configure task assignment • Mailbox owner: Tasks go to whoever owns the sending mailbox (recommended for plays) • Enroller: Tasks go to whoever enrolled the contact (perfect for Chrome extension users) • Static user: Always route to a specific team member • Set priority: Urgent, High, Medium, Low   3️⃣ Action in your Task Dashboard All manual steps create tasks. You can see them in your dashboard and complete them when ready to keep sequences moving.   Whether you’re cold calling, customizing emails, or working a strategic outbound motion, Manual Steps let you automate AND personalize in the same workflow.   See how you can use them to stay flexible while keeping your workflows organized in the video below.

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The industry average cold call success rate is now 2.7%. But we’re seeing 4×+ the average at Cognism. What changed isn’t effort or talk tracks. It’s what happens before the dial. - We call fewer contacts, but reach real decision-makers with verified data - We’re using signals and AI to prioritise timing, not replace judgement - We treat live conversations as high-value moments, not volume play Cold calls that feel less “cold”, and convert into pipeline more reliably. This is the competitive reality heading into 2026. 📘 We break down the benchmarks, patterns, and implications in The Cold Calling Competitiveness Gap: https://lnkd.in/exMA6vy3 #coldcalling #sales

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17%. That’s the chunk of time your sales team is losing every week to manual CRM updates. SDRs groan, deals slip through cracks, and your pipeline's potential gets dragged down by busywork instead of booked revenue. Why it stings: • Missed follow-ups = lost deals • Slower sales cycles so reps work harder, not smarter • Frustration climbs, focus drops Operator move: Automate pipeline hygiene. AI-powered tools now clean up CRM entries, log activities, and prep follow-up lists so your team gets a *full extra day* each week to actually sell. Here’s the metric: Track #of manual CRM entries per rep/week. Watch what happens when that number drops. More selling time fuels revenue jumps for founders ready to run a tighter (and happier) sales machine. Do this next: Rethink where your team’s best hours go. Run this play and DM “Blueprint” for the 7-day diagnostic. #ScaleOnConsulting #SalesProductivity #AISales #SalesOps #B2B #StartupGrowth #RevenueOps #ScaleSmarter

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SDRs are the backbone of every sales engine—but outdated scripts, vague processes, and one-size-fits-all outreach leave even the best SDRs frustrated and prospects cold. If your SDRs aren't hitting quota, this blog explores what makes a winning SDR strategy—from precision targeting to hands-on enablement—and demonstrates how a modern, growing playbook can open motivation, pipeline growth, and increased revenue. Check out: https://lnkd.in/gJgJG6QP #SDR #SalesDevelopment #SalesLeadership #PipelineGrowth #B2BSales #SalesPlaybook #BeyondCodes #SalesStrategy #ModernSelling

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Most sales teams don’t struggle with call volume. 🙎‍♂️ They struggle with 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹 𝗘𝗡𝗗𝗦. 💯 👉No context. No visibility. No consistent follow-through. 👉Just scattered conversations across disconnected tools.🌀 The Exotel + Corefactors collaboration bridges this gap by embedding calling directly into your RevOps CRM, so conversations stay connected to deals, timelines, and customer journeys. 💙 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? 🔥 Faster execution 🔥 Smarter follow-ups 🔥 Growth that doesn’t rely on guesswork. Special thanks to Deepak Ruchandani, Prasanth MLNPP & Shivakumar Ganesan from Exotel for their support and collaboration along the way! ❤ 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝘂𝗿𝗻 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 👉 . . . #CRM #Sales #Partnerships #Integration #Exotel #RevOps #Corefactors #CX

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Scaling outbound shouldn’t mean scaling your team 🚀 OptaReach helps modern sales teams automate and unify their outreach with AI all in one platform 👌 Instead of juggling tools and tabs, you can: • Unify Email, LinkedIn, and Reddit in a single workflow • Use AI to craft personalized messages that actually convert • Automatically find high-intent leads with an AI lead finder • Manage every conversation in one unified inbox No more generic outreach. No more scattered conversations. No more scaling chaos. OptaReach is built for teams that want structured, measurable, and intelligent outbound powered by AI, focused on real conversations. Scale your sales without scaling complexity. #AIOutreach #SalesAutomation #B2BMarketing #LeadGeneration #OutboundSales #AIAutomation

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The playbook our team use every day to help clients convert prospects into revenue ⤵️ We’ve taken the proven scripts, frameworks, and techniques that drive results across our outbound campaigns - and pulled them into one practical guide. Inside, you’ll find: 🔹 Cold call scripts that start real conversations 🔹 Email templates designed to get replies 🔹 Messaging frameworks built for B2B decision-makers 🔹 Objection-handling strategies that move deals forward 🔹 Repeatable outbound processes that scale pipeline growth 🔗 Download the playbook: https://bit.ly/45OeFXi #B2BSales #SalesEnablement #LeadGeneration #ColdCalling #SalesTips #OutboundPlaybook

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If your sales funnel isn't built for how SaaS buyers actually buy, you're going to lose deals that should have closed. From first touch to final handoff, each stage needs to be clear, consistent, and aligned with how your buyers think and not just how your team sells. Our blog walks through the structure of a modern SaaS sales funnel and how to spot the friction points slowing your team down, check it out! https://lnkd.in/ek-jQFYE #saassales #salesfunnel #b2bsales #salesprocess #revenuegrowth #peaksalesrecruiting

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Outbound works better when your CRM stays in the loop. HighLevel ↔ Instantly now sync leads and engagement both ways. Here’s how it works 👇

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