Digitas UK

SXSW London is where ideas get provoked, challenged, and occasionally turned completely on their head. For the second year, we’re taking the stage at BIMA (British Interactive Media Association) House with a provocation. When everyone has AI, it’s what you do with it that matters. How do we stop it making everything feel painfully identical? We'll will unpack why the future of creativity might depend on reintroducing friction into the system. From Human × Agent collaboration to designing for disagreement, tension and critical thinking, we’ll explore how brands can create work that actually stands apart in a world drowning in average. 📍 Wednesday 3 June  🕦 11:30am  📍 The Joiner on Worship Come join the conversation. Expect sharp opinions, creative tension and probably a few existential questions about the future of ideas. #SXSWLondon #BIMAHouse #AI #Creativity #AgenticAI #Innovation #DigitasUK 

The cat’s out of the bag, we’ve got a new unicorn in our midst 🦄 Meet Dan Northcote-Smith, Head of Intelligent Creative at Digitas UK. This role isn’t about adding another layer to the org chart. It’s about leaning into something we’re already seeing everywhere: the best creative work now lives at the intersection of imagination, craft, and technology. As AI reshapes how ideas are made and scaled, we’re not sitting on the sidelines, we’re building for it. This hire brings that ambition into sharper focus. Working alongside Carren O'Keefe and the wider creative team, the focus is simple: make better ideas, and build the systems that help them go further without losing their edge. Dan joins us from T&P, with a background spanning R/GA and AnalogFolk, and a strong track record of award-winning, AI-enabled creative work. Creativity is getting more intelligent. And so are we. https://lnkd.in/esm7NgW4 #DigitasUK #CreativeLeadership #IntelligentCreative #AI #ArtificialIntelligence

brightonSEO last week made one thing very clear for Toby Lister: digital marketing is entering its operator era. AI is swallowing the tactical work. The value is shifting to judgement, integration and commercial thinking. Across almost every talk, the same theme surfaced: The marketers winning in 2026 won’t be the people who can optimise bids fastest. They’ll be the people who connect data, channels, creativity and business strategy better than everyone else. A few insights I can’t stop thinking about 👇 ⚡ SEO and PPC silos are still leaking money 53% of web traffic is organic, yet SMBs spend 7x more on PPC. One speaker estimated 15–25% of PPC spend is wasted on keywords brands already rank for organically. The future isn’t “SEO vs PPC”. It’s Total Search ROI. 🤖 AI search changes the rules completely LLMs don’t behave like search engines. Intent evolves through conversation. And unlike Google, AI platforms often surface just one brand recommendation. Not ten links. Not four ads. One. Visibility is becoming brutally concentrated. 👻 “Shadow data” could become a huge brand problem as AI models are learning from outdated PDFs, forgotten decks and stale content still floating around online. Delete a webpage and Google may forget it. Delete a webpage and AI might not. That feels like a ticking governance issue most brands haven’t clocked yet. 📉 We’re still optimising for platform metrics instead of actual growth ROAS and CPA don’t necessarily equal incremental business impact. Platforms optimise for engagement. Businesses need optimisation for commercial outcomes. The biggest takeaway from the day? The competitive edge is no longer technical execution alone. It’s human judgement layered on top of automation. That shift is going to reshape agencies, in-house teams and marketing careers faster than most people think. #AI #DigitalMarketing #SEO #PPC #SearchMarketing #GenerativeAI #MarketingStrategy #PerformanceMarketing

A brilliant example of creativity and technology working hand in hand🤝 We supported Cathay Pacific’s latest campaign alongside our Publicis Groupe partners bringing together art, travel and interactive storytelling in a way that feels fresh, immersive and genuinely collaborative. From the East London mural to the digital experience inviting the public to create their own artwork, this campaign puts creativity firmly in the spotlight while making sure artists remain credited and rewarded for their work. More of this please. ✨🦄 https://lnkd.in/euFreZif #CreativeTechnology #Innovation #DigitasUK #PublicisGroupe

There’s a quiet trade off happening in e-commerce. The more we optimise for clicks, conversions and quick wins, the more we risk chipping away at something far more valuable, the experience itself. And once that’s gone, it’s hard to win back. In the latest LBBonline - Little Black Book feature, our CEO Anne Stagg joins industry leaders to unpack how brands can avoid the slow slide into “enshittification” and why protecting trust, creativity and control is now a growth strategy in its own right. Because the brands that last aren’t the ones that extract the most. They’re the ones that earn it. Take a look: https://lnkd.in/exxf94qv #CustomerExperience #Ecommerce #DigitalStrategy #BrandBuilding #DigitasUK

Last week we spent two days at Braze City x City, and one thing was clear: customer engagement is accelerating, and most operating models are playing catch-up. It’s no longer just about optimising journeys. Decisions are happening in real time, and the way content is created and delivered is shifting with it. Creative Studio stood out. Connecting Canva and Figma directly into live campaigns, it strips out friction and brings idea and execution much closer together. At the same time, more responsive decisioning is pushing personalisation into the moment, adapting to signals as they happen. As execution speeds up, the advantage moves upstream to the fundamentals: data, identity, infrastructure, and the frameworks that make this work at scale. That’s where we’re focused at Digitas - turning this into something practical for our clients. Thanks to Braze for bringing partners and clients together in a genuinely collaborative way! 🦄 Kerry Dawes Jen Jacobs Amy Parry Roy Jugessur #DigitasUK #Braze #CustomerEngagement #MarTech #Personalisation #CX

Clicks are no longer the whole story. As discovery shifts to AI-generated answers, brands are being shaped before a visit even happens. In WARC, Anne Stagg explains why clarity, consistency and alignment are doing more of the heavy lifting than ever. #AI #MarketingStrategy #WARC #CustomerExperience

Budgets are back. But they’re being used differently. The latest IPA (Institute of Practitioners in Advertising) Bellwether Report shows spend at a near two-year high but that’s not the interesting part. What matters is where it’s going. As our CEO Anne Stagg points out, there’s a clear move away from churning out content, and towards experiences that people actually notice. Live, earned, in-the-wild, the places where brands show up properly and get something real back. Because even if research budgets are under pressure, the need to understand your audience hasn’t gone anywhere. So every interaction has to earn its place. Do something. Teach you something. The brands pulling ahead aren’t the loudest. They’re the ones paying attention and acting on it. Find out more: https://lnkd.in/eRwD-RP6 #IPABellwether #CustomerExperience #MarketingStrategy

On Thursday 23rd we’ll be at Braze City x City focusing on what matters: customer engagement that actually performs. There’s a lot of noise around AI, orchestration and personalisation. We’re focused on what’s working - real-time data that drives action, journeys that respond to behaviour, and tech stacks that deliver measurable value. If you’re there, come and meet the Digitas team: Jen Jacobs, CRM Orchestration Director Kerry Dawes, Head of Martech & Orchestration Roy Jugessur, Partnerships & Alliances Director They’ll be sharing how brands are improving decisioning, simplifying orchestration, and turning their data into real outcomes. Grab your spot here: https://lnkd.in/ejsiFrkK #BrazeCityxCity #CustomerEngagement #Personalisation #AIinMarketing #CRM #CustomerExperience #Digitasuk

Remember this moment. This is history in the making.   When Cadillac Formula 1® Team set out to make history, they needed a place to record it. We built them one with the same obsession they brought to their car.   Precision. Craft. An absolute refusal to do things the way they'd always been done.   In just 27 days.    This is how we made the digital home of America's most historic motorsport debut - revealed to 130 million people watching Super Bowl LX.   Meet https://lnkd.in/eyuyANBZ - where the story is being written, race by race. #CadillacF1 #Formula1 #F1 #Digitas #DigitalExperience #SuperBowlLX