Connective3

🚨 One year on from the launch of AI Mode, Google just dropped some massive updates that completely change how people search. In this video, our Organic Director, Elle Pollicott breaks down exactly what’s new: 🔎 The classic search bar is getting its biggest upgrade in 25 years, dynamically expanding to fit long, natural language prompts and offering intent driven suggestions. 🔎 Users can now search using text, images, videos, audio and PDFs. 🔎 Google is building custom templates, interactive dashboards and autonomous information agents, depending on the query. 🔎 Secure hook-ups to Gmail, Google Calendar and Photos mean search results are becoming hyper-personalised. 🔎 Marketers are finally getting better visibility with AI tracking built directly into GA4. But what does this shift toward agent led search actually mean for your brand? Watch the full video to hear from our Head of Content Strategy, Alex Nayler, and our Head of SEO, Marina Marañón Arechabala, as they share their roadmap for driving visibility in this new landscape. #AIsearch #AImode #LLMsearch #GEO #SEOstrategy

Where in the world was Connective3 this week? ✈️ 📍 Dublin for Google Marketing Live. Claire Stanley-Manock & William Brittain headed to Dublin to catch Google’s big annual product releases and sync with our dedicated reps and product specialists. 📍 Porto for the European Search Awards by Don't Panic Events. Charlie Harris, Charlotte Louise Sharpe and Libby Windle touched down in Porto to celebrate our nominations in 5 categories alongside the industry's finest! 🎙️ Back in the UK, our Performance Director, Nick Handley, also filmed a podcast ep with The Drum on "Commerce media: The death of the traditional funnel", hosted by Richard Draycott. Keep your eyes peeled for the release!

💡 If we were to plan a campaign for a deodorant brand at a summer festival, this is exactly what it would look like... With 35% of festival goers worrying about sweat and Slam Dunk Festival kicking off alongside a heatwave, our Senior Digital PR Strategist, Charity Swales, came up with the ultimate concept to help a brand genuinely stand out. Introducing #TheMoshPitStop: a Formula1 style pit stop for younger and elder emos looking to freshen up after surviving a sweaty mosh pit 🏎️ 𝗪𝗵𝗮𝘁 𝘄𝗲 𝘄𝗼𝘂𝗹𝗱 𝗱𝗼 Alongside a nationwide survey around festival hygiene, we’d run an on-site activation packed with essentials: 🧼 Free deodorant samples, cooling sprays and tattoos 📸 Branded photobooth for Instagram & TikTok dumps 🧣 Branded bandanas keeping visibility alive all weekend 🏎️ A roaming Pit Crew handing out samples in the crowd 𝗪𝗵𝘆 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 It’s a fully integrated ecosystem spanning experiential, digital PR and social. By bridging physical experience with digital engagement, it drives organic UGC, captures first-party data, and puts products into consumers' hands at the exact moment they need them most! Visuals by our Senior Creative, Holly Whitaker 🖌️ Feeling inspired? Get in touch to see how we can help your brand own the conversation at major events this summer (and beyond) 👋

We are delighted to be featured on the IPA (Institute of Practitioners in Advertising) Beacon List 2026, an initiative designed to celebrate the most exciting and innovative growth stories from across the UK’s thriving agency landscape. To say we are in good company is an understatement, there are only 20 agencies on the list! A massive privilege, but more than anything, it's a testament to our incredible team. Who, every single day, bring creativity and passion to drive our own growth and deliver exceptional results for our clients 👏  🔗 https://lnkd.in/e6wWxw66

🚨 PR MYTHBUSTERS: "Interviews are only for traditional journalists" Think again. Keeping this mindset means you are leaving massive brand coverage on the table. Today, direct dialogue is the ultimate cross-platform tool & the driving force behind top tier podcasts, industry panels, digital series and creator collaborations 🎙✨ Swipe to see our process in action. #DigitalPR #PRStrategy #PRTips

Excited to share that we'll be heading to Shoptalk Europe this June 🛍️💡 The ultimate one stop shop for retail innovation, where Europe’s most senior brand, tech and investor decision-makers get together to pioneer the future of digital and in-store commerce. Will you be there? Come say hello at Stand L22. 👀👋 Swipe to meet the team. Charlie Harris | William Levitt | Rosa Mitchell | Nick Handley | Frankie Bisi

+220% target achievement 🤯 that's what happens when you bridge the gap between digital signals and real-world impact. Our partnership with Suit Direct proves what’s possible when PR is truly integrated. We’ve been by their side for the long haul, and seeing them smash their targets in 2025 has been an absolute highlight for our team. How we did it: ✍️ Topical authority: Making them the leading voice in menswear. 🔥 Trend led: Tapping into the moments that mattered to their audience. 📍 URL to IRL: Supporting physical store growth with localised media blitzes. The verdict: "A valued partner in helping us grow" - Chris Mann, Senior SEO Manager at Suit Direct. Read more 👉

The C3 team took on brightonSEO again this April! Always a calendar highlight, it was a fantastic few days of networking with familiar faces, meeting new ones and exploring the latest insights from the world of #Search. From AI, GEO and LLMEO, the growing importance of social search to our very own Brittany Deller’s standout session on data measurement, our latest blog covers the key takeaways you need to know from the world’s largest SEO conference. Tom Capper | Jon Earnshaw | Janaina Barreto-Romero 🔗 Read all about it here: https://lnkd.in/eiBAK3E7

How did your morning start today? Ours kicked off with a wellbeing breakfast… sausage sandwiches all round 🥪🕺🏽

It’s been a massive year for Connective3! New partnerships, service launches, industry awards and some incredible events. But growth is nothing without the right people. 👋 We wanted to say a huge welcome (again!) to the latest wave of C3ers who are already helping us take things to the next level: Beth Jones, Paid Media Executive Ben Potter, Content Writer Mia Adderley, HR & Office Administrator Lydia Reece, Facilities Manager Maite Gonzalez Mitchell (née Berg), Head of Marketing Connor Alma, Group Finance Manager Ewan Whitaker, Junior Content Writer Nick Handley, Performance Director Barney Mort, Growth Manager Emily Davies, Digital PR Executive James Miller, Digital Implementation Specialist We’re so glad to have you all on the team and can't wait to see the impact you'll continue to make! The best part? We’re still growing 🚀 Explore our open roles via the link in the comments.