Blog - NAI: Network Advertising Initiative

From Cookies to Context, without Losing Performance: How AI is Building Alternative Pathways for Healthcare Brands

December 2, 2025

Kelsey Kimball, SVP Commercial, illuma Three people are researching a particular medicine online. One is a patient, newly diagnosed and seeking relief from symptoms. The second is a caregiver, worried about

The NAI Sends Letter to CalPrivacy Supporting New Regulations under CCPA

November 20, 2025

On November 20, the NAI sent a letter to Tom Kemp, Executive Director of the California Privacy Protection Agency (CalPrivacy), expressing support for a proposal discussed at the agency’s November 7 Board

The NAI and IAB Comment on CFPB ANPRM

October 20, 2025

On October 20, 2025, the Network Advertising Initiative (NAI) and the Interactive Advertising Bureau (IAB) submitted joint comments to the Consumer Financial Protection Bureau (CFPB) emphasizing the essential role that responsible, data-driven advertising plays in promoting

A Primer: Privacy-Enhancing Technologies (PETs) in Digital Advertising

October 6, 2025

The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications. The NAI’s goal is

New NAI Membership Criteria Distinguishes NAI Members as Trustworthy Stewards of Data in Light of New National Security Framework

October 1, 2025

As the leading self-regulatory organization dedicated to responsible data collection and use for digital advertising, the NAI is announcing a new membership requirement designed to ensure that working with NAI

The NAI Sends Letter to CA Gov. Newsom Urging Him to Veto AB 566

September 25, 2025

On September 24, the NAI sent a letter to California Governor Gavin Newsom recommending that he vetoes AB 566 because it does not include appropriate safeguards to ensure that the

The NAI Releases New Consumer Resources for Online Privacy

September 15, 2025

Sunsets Legacy Opt-Out Tools in Efforts to Promote User Choice in Accordance with New Legal Requirements Washington, D.C. (09/15/2025) – Today, the NAI is releasing a major update to its

The NAI Releases New Global Privacy Control Chrome Browser Extension to Facilitate Consumer Opt-Out Requests

September 15, 2025

Today, the NAI has released a Global Privacy Control (GPC) browser extension for Chrome to help consumers exercise their rights under state privacy laws to opt out of targeted advertising

The NAI Comments on Draft Amendments to the Colorado Privacy Act (CPA) Rules

September 11, 2025

On September 10, the NAI submitted comments to Colorado’s Attorney General on the proposed draft amendments to the Colorado Privacy Act Rules that were issued on July 19. This rulemaking

Privacy Lessons and Takeaways for AdTech from the Privacy Enhancing Technologies Symposium 2025

Chloe Cowan

August 13, 2025

A Guest Blog by Chloe Cowan | August 13, 2025 The 2025 Privacy Enhancing Technologies Symposium (PETS 2025) held at Georgetown University in Washington, DC, July 14–19, brought together leading

The NAI Comments on Proposed Rules under the NJ Data Privacy Act

August 1, 2025

On July 31, the NAI commented on the New Jersey Data Privacy Act (NJDPA; N.J.A.C 13:45L). The NAI is supportive of the Division of Consumer Affairs as it joins the

The NAI Comments of Colorado Privacy Act, Childrens Privacy Amendment

July 16, 2025

On July 11, the NAI submitted comments to Colorado’s Attorney General on pre-rulemaking considerations for the Colorado Privacy Act Children’s Privacy Amendment. The NAI expressed its support for crafting rules

The NAI Submits Testimony Opposing California Location Bill, Urges Amendment

July 9, 2025

On July 8, the Network Advertising Initiative (NAI) submitted testimony opposing AB 322 unless it is amended. The NAI and its members strongly support the goals of this legislation to

The NAI Comments on CPPA Delete Request and Opt-Out Platform (DROP) System Requirements

June 16, 2025

On June 10, the NAI submitted comments on the California Privacy Protection Agency’s (CPPA) proposed regulations regarding the Delete Request and Opt–out Platform (“DROP”) System Requirements. The NAI offers the

The NAI Summit 2025: Celebrating 25 Years of Moving Privacy Forward

June 5, 2025

Advertising technology leaders and privacy experts recently celebrated the NAI’s 25th anniversary as a leading privacy self-regulatory organization at its annual NAI Summit, held in San Francisco on May 21-22.