Search Marketing Lab
digital growth solutions
What We Do
Attract, Engage, Convert
SEO
As an extension of our clients’ team, we lead SEO through data-powered strategy and delivery. We align to your objectives, analyse opportunities and create a clear roadmap across traditional search and AI-driven experiences, including AI Overviews, answer engines and large language models.
SEM
At Search Marketing Lab, we design SEM campaigns with your business goals always at the heart of the strategy connecting your target audience with your products and/or services. As an ongoing process, we analyse, test and optimise your campaigns across paid search channels such as Google Ads to maximise ROI.
META ADS
We design and manage Meta campaigns aligned to your commercial objectives. From audience strategy and creative direction to ongoing optimisation, we connect your brand with the right users across Facebook and Instagram. Through continuous testing and refinement, we scale performance and maximise return on ad spend.
CRO
A well-designed conversion journey will not only complement your search marketing efforts but will also have a direct impact on the bottom line. Through behavioural data and qualitative research, we design customer-centric CRO solutions involving analytics, tracking, research, testing and designs.
Experience with Leading Brands
Why Work With Us
Boost Efficiency
Access a hands-on team with big agency experience, without the big agency hassles. We are search marketing partners, a team of senior consultants offering a smarter way brands can invest search budgets. We make our expertise and network directly accessible to businesses wanting a better approach to growth.
Remarkable Expertise
We’re truly solution orientated. For over a decade, our consultants have led strategies for large brands across travel, retail, finance, insurance and hospitality to name a few. We are not only known for being subject matter experts but also for the ability to translate that into the best strategy for business.
Training & Enablement
We are passionate about enabling our clients’ teams with the skills and technology they need to integrate search marketing practices in day to day activities. We believe this helps to maximise investment returns and ensures alignment on both, short and long term goals.
Personable Approach
Being a lean boutique consultancy allows us to offer a personable approach making the entire process more pleasant to our clients. We truly value positive collaboration and the collective harnessing of individual specialism for the greater good.