The Butterfly
A creature that begins as one thing and becomes another. Carlos has called transformation the work of a lifetime. The butterfly is its emblem.
Wear the Message, Live the Meaning
More than jewelry - this is a movement inspired by the spirit of Carlos Santana. built on Peace, Unity, and Oneness.
Symbols to Live In
Every piece carries a story.
The Peace Sign
Set with sawdust gathered from the Woodstock stage where Santana played in 1969. A symbol of a moment, worn as a reminder that peace is something you carry.
The Skull
In Mexican tradition, the skull is not an end but a celebration of ancestors, of memory, of life lived fully. A piece rooted in the heritage that shaped Carlos's voice.
Craftsmanship Meets Soul
Ethically Sourced Materials
Every stone and metal selected with intention and integrity
Handcrafted Details
Designed with the care of 30+ years of fine jewelry expertise
Wearable Art
Each piece tells a story rooted in music, culture, and meaning
Everyday Talismans
The latest from our studio and workshop.
Fine Jewelry. Deep Meaning.
Santana Now merges the quality of fine jewelry with the soul of a musical legacy. Each collection bridges cultures, celebrates self-expression, and honors the belief that artistry has the power to unite us all.
Our Mission of Giving Back
Proud supporter of the Milagro Foundation, founded by Carlos Santana and his family.