USe case
USE case 3
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Client
Marcs
Sector
Insurance · 6 European Markets
Completed
February 04, 2025
Services Used
Naming, Brand Strategy, Identity, Rollout
Challenge
The client had multiple product brands and lacked a unified identity.
Approach
We conducted stakeholder workshops and developed a strategic naming framework.
Outcome
A new brand architecture was launched across six markets.