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. 2003 May-Jun;19(3):16-23, 3.

Opening of Hillman Cancer Center reaps generous media coverage. UPMC News Bureau enjoys results of ongoing efforts

Judith D Botvin
  • PMID: 12774714

Opening of Hillman Cancer Center reaps generous media coverage. UPMC News Bureau enjoys results of ongoing efforts

Judith D Botvin. Profiles Healthc Mark. 2003 May-Jun.

Abstract

The new Cancer Institute (UPCI), research facility of the UPMC (University of Pittsburgh Medical Center) Health System opened in October 2002. Named The Hillman Cancer Center after noted local philanthropists, it provides a natural opportunity for the UPMC Health System News Bureau to continue its educational goals. Extensive media coverage was valued at nearly $300,000.

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